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Marxent in the news talking about Virtual Reality, Augmented Reality and the future of retail

Dayton Daily News: Marxent’s virtual home design experience

dayton daily news

Kettering, Ohio, July 27, 2017 (DAYTON DAILY NEWS) — A Kettering company is at the forefront of creating a virtual reality home shopping and design experience.

Toll Brothers Inc., a Horsham, Pa.-based home builder, said Thursday it has begun to pilot a tool to allow home buyers to use virtual reality to see design selections in homes and to make changes in what they see.

To bring what the company calls a “photo-real 3D home composition and an immersive experience to home-buyers,” Toll Brothers is working with Kettering-based Marxent Labs LLC, a designer and creator of augmented reality (AR) and virtual reality (VR) technology for major home builders, retailers, and manufacturers of building products.

Read more of the Dayton Daily News’ coverage of Marxent’s work with Toll Brothers on Virtual Reality Home Design Centers.

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