Kettering, Ohio, July 27, 2017 (DAYTON DAILY NEWS) — A Kettering company is at the forefront of creating a virtual reality home shopping and design experience.
Toll Brothers Inc., a Horsham, Pa.-based home builder, said Thursday it has begun to pilot a tool to allow home buyers to use virtual reality to see design selections in homes and to make changes in what they see.
To bring what the company calls a “photo-real 3D home composition and an immersive experience to home-buyers,” Toll Brothers is working with Kettering-based Marxent Labs LLC, a designer and creator of augmented reality (AR) and virtual reality (VR) technology for major home builders, retailers, and manufacturers of building products.
Marxent Whoa. w/ @tollbrothersinc https://t.co/hqTznJDnXu
Marxent .@Ford Tests Virtual Reality Modeling for New Cars https://t.co/Jr7ZUQXAx9 via @thedrive
Marxent "This is the future of shopping" https://t.co/nIKUafq42Q #retail #ARKit #ARCore #futureofretail w/ @IKEA… https://t.co/9KL9clOg9v