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Dayton Daily News: Marxent Labs launches Augmented Reality “tap-to-buy” catalog app

Print catalogs are leaping into the digital age through new mobile technology from Marxent Labs of Kettering. Ballard Designs, part of West Chester-based Cornerstone Brands Inc., this month launched the Ballard+ Catalog Companion App powered by VisualCommerce®, a mobile application that allows users to browse and shop the retailer’s print catalog using image recognition technology, also known as Augmented Reality. Read More.

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