Brothers Beck Besecker and Barry Besecker, both veterans of the retail marketing world, founded the company in June. CEO Beck Besecker brings the marketing and businesss savvy to the company, while Chief Technology Officer Barry Besecker handles the technical aspects of the firm’s products.
Those products make use of a technology called “augmented reality.” A device with this capability, a smart phone in Marxent’s case, generates digital images that overlay real environments. For example, Marxent’s HomeFX application lets consumers see a 3-D visual of a catalog item on their phones so they can see how it would look in their homes.
“Imagine a toy coming to life or a movie poster with a hidden message,” Beck Besecker says. “The possibilities are limitless.” Read More.
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Marxent Demo Shows How Augmented Reality Will Make Advertising More Immersive https://t.co/a3jzwGgw2i via @NextRealityNews