Brothers Beck Besecker and Barry Besecker, both veterans of the retail marketing world, founded the company in June. CEO Beck Besecker brings the marketing and businesss savvy to the company, while Chief Technology Officer Barry Besecker handles the technical aspects of the firm’s products.
Those products make use of a technology called “augmented reality.” A device with this capability, a smart phone in Marxent’s case, generates digital images that overlay real environments. For example, Marxent’s HomeFX application lets consumers see a 3-D visual of a catalog item on their phones so they can see how it would look in their homes.
“Imagine a toy coming to life or a movie poster with a hidden message,” Beck Besecker says. “The possibilities are limitless.” Read More.
Marxent Congrats to @Robern on the Robern Room Designer! Built on Marxent's award-winning 3D Cloud™ platform, the Robern Ro… https://t.co/DAFL8EOYnu
Marxent Is Amazon No. 1 or No. 2 in furniture now? Via @FurnitureToday: https://t.co/XFtRnLfGSk
Marxent Congrats on the well-deserved recognition! https://t.co/llADxuf4A9