Convenience store chain Speedway sped into mobile this fall with a mobile application for its loyalty program members that has already been downloaded more than 100,000 times.
“Customers are demanding more ways to interact with convenience stores, especially through loyalty programs for frequent shoppers,” said Beck Besecker, CEO and co-founder of Marxent Labs.
“Customer demand is the best reason for convenience stores to have an app,” he said. Read More
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