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Professional Builder: Toll Brothers VR For Kitchen Design

Professional Builder Magazine

Professional Builder magazine has spent 75 years catering to the needs of the nation’s home building community — builders, designers and trade partners — with award-winning content and proven, practical solutions. For the July 27, 2017 story, “Toll Brothers Introduces Virtual Reality Program For Personalized Kitchen Design,” Professional Builder explained Toll Brothers new Kitchen 360 experience, which is powered by Marxent’s VisualCommerce™ 3D Cloud platform.

“Kitchen 360 will debut at the Colorado Design Studio in Englewood, Colo., where customers can use a tablet, HDTV and immersive VR to personalize their ideal kitchen’s features. They can choose their own appliances, cabinets, flooring, countertops, and paint colors, with more than 400 options available,” Pro Builder explains.

“’Using this VR technology in combination with the look and feel of those material samples, the buyer has a more complete idea of their vision,’ Mark Bailey, Division President, Toll Brothers Colorado Division, said in a statement. ‘They get the chance to actually step inside the space they’ve created, and preview how that space will work for their everyday lives.’”

Read more of Professional Builder’s story on Toll Brothers Kitchen 360.

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