Marxent in the news talking about Virtual Reality, Augmented Reality and the future of retail

The Editor at Large: Ballard Design’s new app Ballard+ enhances print experience

Ballard Designs has launched an initiative the company hopes will help transform its traditional catalog business to the digital age. It’s a mobile application called Ballard+ and it uses image recognition technology to help customers browse and shop. The app was developed in conjunction with Ballard’s partner Marxent Labs, and it’s built using the Visual Commerce solution. Read More

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