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The Street: Toll Brothers Delivers Unprecedented VR Experience

The Street

Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced today it has begun to pilot a new tool to allow home buyers to use virtual reality to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application uses Toll Brothers’ unmatched selection of options to create millions of combinations for home buyers to find exactly what they’re looking for in their perfect kitchen.

Kitchen 360, which makes its debut at Toll Brothers’ Englewood Design Studio, as well as the sales offices at The Hills at Parker and Highlands at Parker, places innovation at the center of the luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked HTC Vive.

To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in augmented reality (AR) and virtual reality (VR) technology for major home builders, retailers, and manufacturers of building products.

Read more of The Street’s coverage of the Kitchen 360 release.

 

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