Toll Brothers Inc., the nation’s leading builder of luxury homes, announced it has begun to pilot a new tool to allow home buyers to use Virtual Reality to envision design selections in their homes, and make changes that reflect their preferences. Kitchen 360 places innovation at the center of the luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked HTC Vive.
“Virtual reality technology has made incredible advancements, and Kitchen 360 takes it to another level for home building,” said Jed Gibson, President of Toll Architecture. “Many builders offer video walk-throughs, or you can see a static image of a generic kitchen and change the cabinet color or floors. With the Kitchen 360 buyers will not only see, but also step into the kitchen they have selected. Every element of the kitchen is independently rendered so that the user can make changes in real time, and there are more than 420 options to select from. It creates a one-of-a-kind experience for each home buyer.”
To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in Augmented Reality and Virtual Reality technology for major home builders, retailers, and manufacturers of building products. Kitchen 360 leverages Marxent’s VisualCommerce™ 3D Cloud product platform to allow customers to explore floor plans and design their kitchens.
Intuitive, realistic and retail-ready, VisualCommerce™ VR Showroom is the in-store VR experience template that uses HMDs to visualize and drive purchase decisions. Learn more about VisualCommerce™ VR Showroom.
To learn more about Augmented Reality and Virtual Reality applications for sales and marketing, contact us at any time. Email Beck Besecker or call 727-851-9522.
Virtual Reality is constantly changing and there is much to learn. Here is a supplemental list of VR/AR resources for you to enjoy and share.
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