Construction and architecture is one of the areas of the virtual reality (VR) and augmented reality (AR) market seeing the fastest growth. Many construction, design and architecture companies are seeing the advantages of allowing customers to see what something will really look like before it is built. Toll Brothers, a building company focussed on creating luxury homes, has begun to pilot a new tool to help new buyers envision what their homes will look like.
The first iteration of the VR tool is called Kitchen 360, and it allows customers at Toll Brothers’ Englewood Design Studio and its offices at Parker to give prospective customers a virtual tour through a kitchen of a Toll Brothers home, using either a tablet or a HTC Vive headset.
In order to create the realistic kitchen tour, Toll Brothers has partnered with Marxent, a creator of AR and VR content to create a photo-realistic 3D composite of various kitchen designs. The technology is primarily targeted at home builders and retailers, and allows customers to personalize the design features of their dream home, choosing details such as cabinet door styles, flooring, counter tops and paint colors.
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