Marxent Labs, the Detroit Venture Partners-backed startup developing augmented reality technology, has launched a new app with Ballard Designs that allows consumers to use their smartphones to transform print catalogs into an e-commerce shopping experience.
By using image recognition technology, the new app enables expanded product details and reviews, social sharing, and “tap-to-buy” shopping. The app, which is called Ballard+, works with Ballard Designs’ winter 2012 catalog. The collaboration with Ballard Designs is part of a larger deal that Marxent Labs has with Cornerstone Brands. Read More
Marxent Via @NextRealityNews, @Snapchat sells advertisers on #AugmentedReality with new e-commerce features: https://t.co/gEsCrQO7am
Marxent RT @FutureStores: Visual commerce has been growing in popularity thanks to social media platforms such as @Pinterest and @Instagram. Howeve…
Marxent Via @TheNewEconomy, #AugmentedReality will change how retailers engage with consumers: https://t.co/NXUnOYi96r