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Macy’s and Marxent Partner On Largest Virtual Reality Rollout In Retail History

Macy’s and Marxent today unveiled a new case study on the largest Virtual Reality rollout in retail history, with approximately… continue reading

dayton daily news

Dayton Daily News: Virtual Reality “a success” for Marxent

October 8, 2018 (DAYTON DAILY NEWS) — “Kettering-based Marxent sees its work with Macy’s Inc. not only as a valuable… continue reading

Marxent and Macy's

Marxent on CNBC: “Virtual Reality is changing retail real estate; Every furniture retailer will be using 3D within two years”

Marxent’s CEO and Co-Founder, Beck Besecker, appeared on CNBC Squawk Box to talk about Virtual Reality’s impact on retail and… continue reading

Macy's VR

Macy’s Virtual Reality enhances customer experience

Macy’s today announced that the company is highlighting advanced technology to enhance the omnichannel customer experience. CEO Jeff Gennette showed off… continue reading

Bold Business

Transforming The Future Of Retail Using Virtual Reality

“What does digital transformation really mean in retail?” asks online news portal Bold Business in their piece, Transforming The Future… continue reading

Macy’s taps Marxent for in-store VR furniture shopping

In Macy’s, Inc.’s latest example of its test, iterate and scale approach to innovation, the company is announcing details of… continue reading

CNBC: Macy’s Virtual Reality push unveiled at Shoptalk

CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the… continue reading


Diminished Reality as powerful as AR for retailers

In addition to his many duties as Marxent’s CEO, Beck Besecker took some time out of his week to contribute… continue reading

Casual Living

What Apple’s ARKit means for the furniture industry

GREENSBORO, N.C. — Apple’s ARKit is already disrupting retail. Along with the thousands of Augmented Reality apps the SDK makes… continue reading

Next Reality

Marxent Prepared to Deploy Content for ARKit Apps

Next Reality News, a site covering Augmented and Mixed reality news, rumors and developer guides, talked to Marxent CEO Beck… continue reading


Apple’s ARKit needs a CMS to reach its potential

As part of ComputerWorld’s ongoing coverage of ARKit, author Johnny Evans talked to Marxent CEO Beck Besecker about the need… continue reading

The Street

Toll Brothers Delivers Unprecedented VR Experience

Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading