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Macy’s taps Marxent for in-store VR furniture shopping
In Macy’s, Inc.’s latest example of its test, iterate and scale approach to innovation, the company is announcing details of… continue reading
CNBC: Macy’s Virtual Reality push unveiled at Shoptalk
CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the… continue reading
Diminished Reality as powerful as AR for retailers
In addition to his many duties as Marxent’s CEO, Beck Besecker took some time out of his week to contribute… continue reading
What Apple’s ARKit means for the furniture industry
GREENSBORO, N.C. — Apple’s ARKit is already disrupting retail. Along with the thousands of Augmented Reality apps the SDK makes… continue reading
Marxent Prepared to Deploy Content for ARKit Apps
Next Reality News, a site covering Augmented and Mixed reality news, rumors and developer guides, talked to Marxent CEO Beck… continue reading
Apple’s ARKit needs a CMS to reach its potential
As part of ComputerWorld’s ongoing coverage of ARKit, author Johnny Evans talked to Marxent CEO Beck Besecker about the need… continue reading
Toll Brothers Delivers VR Home Buying Experience
Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading
Dayton Daily News: Marxent’s virtual home design experience
Kettering, Ohio, July 27, 2017 (DAYTON DAILY NEWS) — A Kettering company is at the forefront of creating a virtual… continue reading
Toll Brothers Delivers Unprecedented VR Experience
Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading
VRFocus: Toll Brothers Announce New VR Tool
Construction and architecture is one of the areas of the virtual reality (VR) and augmented reality (AR) market seeing the… continue reading
Toll Launches VR Design Tool
Builder Magazine, a part of the Hanley Wood media group, is one of the leading sources of information for the… continue reading
Toll Brothers VR For Kitchen Design
Professional Builder magazine has spent 75 years catering to the needs of the nation’s home building community — builders, designers and trade… continue reading
