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Macy’s taps Marxent for in-store VR furniture shopping

In Macy’s, Inc.’s latest example of its test, iterate and scale approach to innovation, the company is announcing details of… continue reading

CNBC: Macy’s Virtual Reality push unveiled at Shoptalk

CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the… continue reading

VentureBeat

Diminished Reality as powerful as AR for retailers

In addition to his many duties as Marxent’s CEO, Beck Besecker took some time out of his week to contribute… continue reading

Casual Living

What Apple’s ARKit means for the furniture industry

GREENSBORO, N.C. — Apple’s ARKit is already disrupting retail. Along with the thousands of Augmented Reality apps the SDK makes… continue reading

Next Reality

Marxent Prepared to Deploy Content for ARKit Apps

Next Reality News, a site covering Augmented and Mixed reality news, rumors and developer guides, talked to Marxent CEO Beck… continue reading

computerworld

Apple’s ARKit needs a CMS to reach its potential

As part of ComputerWorld’s ongoing coverage of ARKit, author Johnny Evans talked to Marxent CEO Beck Besecker about the need… continue reading

Yahoo finance

Toll Brothers Delivers VR Home Buying Experience

Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading

dayton daily news

Dayton Daily News: Marxent’s virtual home design experience

Kettering, Ohio, July 27, 2017 (DAYTON DAILY NEWS) — A Kettering company is at the forefront of creating a virtual… continue reading

The Street

Toll Brothers Delivers Unprecedented VR Experience

Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading

VRFocus

VRFocus: Toll Brothers Announce New VR Tool

Construction and architecture is one of the areas of the virtual reality (VR) and augmented reality (AR) market seeing the… continue reading

Builder Magazine

Toll Launches VR Design Tool 

Builder Magazine, a part of the Hanley Wood media group, is one of the leading sources of information for the… continue reading

Professional Builder Magazine

Toll Brothers VR For Kitchen Design

Professional Builder magazine has spent 75 years catering to the needs of the nation’s home building community — builders, designers and trade… continue reading