IBS 2016: The Lowe's Holoroom and Virtual Reality

Experience Virtual Reality and the Lowe’s Holoroom at IBS 2016

See how Virtual Reality is changing the building products landscape

At IBS 2016, Marxent will be offering demos of the Lowe’s Holoroom, the first Oculus Virtual Reality kitchen and bath design studio. Created in partnership with Lowe’s Innovation Labs and powered by Marxent’s VisualCommerce™, the Lowe’s Holoroom allows users to configure and visualize home improvement projects in 360-degree Virtual Reality. Once a customer is satisfied with their design, it may be exported to YouTube 360 for sharing and viewing at home with a Google Cardboard. IBS attendees will have the opportunity to be among the first to try out this incredible new experience. We will also be offering demos of the AZEK and TimberTech Augmented Reality applications in the same location.

 Visit Exhibit S1259 in the South Hall to give it a whirl and taste the future. We hope that you’ll also join Beck Besecker, Marxent’s CEO, for an exploration of Augmented Reality as a tool to keep the sales experience fresh and exciting for building products.

The Infinite Showroom: How Augmented Reality (AR) Is Redefining Home Improvement

Imagine carrying 10,000+ product samples—an entire 3D showroom—in your pocket. Companies like Lowe’s Home Improvement, AZEK Building Products and TimberTech are using augmented and Virtual Reality to display products in the buyer’s real environment. Two leaders with striking AR and VR results, Julia Fitzgerald, CMO at CPG International, and Beck Besecker, CEO at Marxent, will share award-winning examples and what’s in store for the future.

Tuesday’s Education Forum
Exhibitor Forum Stage in the Central Hall: # C9327
Tuesday, Jan 19
12:00pm-12:45pm Pacific Time