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Next-Generation Virtual Reality Shopping

360° Panoramas engage and amaze online and in-store

By the end of 2023, 360° Panoramas will be indispensable shopping content for furniture and home improvement. Why? Because VR for retail works. VR raises average order values, average item values within an order, and contributes to a reduction in returns.

Virtual Reality Shopping

“Virtual Reality and Augmented Reality technologies are incredibly useful tools in the furniture business since they allow shoppers the opportunity to virtually trial pieces with added confidence that the physical products will meet their expectations.”

Robert Hopps
Senior Director of Furniture Operations

The leader in Virtual Reality for retail

Since 2016, 3D Cloud™ by Marxent has been the leader in Virtual Reality for furniture and home improvement retail. We have enabled and created new retail concepts for retailers like Macy’s, La-Z-Boy, Lowe’s, and Ashley Furniture. 360° Panoramas allow anyone on any device to enjoy VR without a hardware investment. People can use it on their own phones, computers, on a browser, or alternatively with any current generation Oculus.


  • Leading-edge technology
  • Proven performance and results
  • Generate more sales off of less square footage


Leader in VR

360° Panoramas for Virtual Reality
retail showrooms

Virtual Reality showrooms
  • Premake and display endless 360° Panoramas
  • View on desktop, mobile, or VR devices
  • VR equipment optional
360° Panoramas for 3D Room Planner
  • Easily create a gallery of inspirational 360° rooms for your website or social media
  • Expand 3D content use
  • Let shoppers explore custom floor plans from a chosen vantage point
Custom Virtual Reality
  • Render 360° Panoramas of finished floorplans
  • Use for designer presentations, social media marketing, or a website gallery
  • Unmatched industry realism
Virtual Reality showrooms
360° panoramas for 3D Room Planner
Custom Virtual Reality

Enterprise scale

3D Cloud knows how to scale Virtual Reality applications to enterprise retailers. With experience operating dozens of VR installations across multiple retailers, we offer premium performance at every turn.

Aways on Support

Our success is your success

3D Cloud offers comprehensive customer success programs which include regular business reviews to keep your teams current on the performance of the apps. Our team goes above and beyond to provide updates, training, and project visibility.

Furniture and home improvement retailers trust 3D Cloud

Our 3D product visualization platform is a robust, enterprise solution trusted by top retailers everywhere.