Retail is changing. Online sales are growing, and brick and mortar retailers are adopting new strategies to succeed in a complicated marketplace. But what is really driving retail’s sea change? And what new strategies and technology are businesses adopting to adapt to shifting consumer habits?

The answer is something of a compromise. Forward thinking retailers looking to the next decade and beyond are embracing 3D product visualization to show off a staggering number of products in a greatly reduced retail footprint. The concept is known as “The Endless Aisle,” and it allows retailers to stage a full line of products and options using Virtual and Augmented Reality.

In this video, we’ll examine the data behind how businesses are reacting to the changing retail environment, and look at specific examples of companies that are already using 3D product strategy to win new customers, increase profits and drive customer satisfaction through the roof.

Note: This video is the third in a multi-part series on 3D product strategy. Check out part 1 here, and Part 2 here. The series will conclude with a special webinar, which we’ll be telling you more about as we get further into the series. Stay tuned!