Marxent Press Kit
Store of the Future – The 3D Customer Journey
3D Cloud CMS
3D Room Designer with Virtual Reality
3D Room Designer – Photo to Floorplan
Click to expand. Right click to download. Credit all images Courtesy Marxent® 2019
Realism is key to the Marxent® 3D Room Designer experience, down to the reflection in the coffee table. / © Marxent 2019
The Marxent® 3D Room Designer offers the flexibility to design their whole home in a single project. / © Marxent 2019
The Marxent® 3D Room Designer covers every design angle with 3D, 2D (orthographic), wall-by-wall and simulated VR views / Marxent 2019
The Marxent® 3D Cloud powers the IRL (In Real Life) Macy’s VR furniture experience. IRL has been rolled out to over 100 Macy’s stores. / © Marxent 2019
The Marxent® 3D Room Designer sample room – Macy’s IRL 3D Room Designer networked to Virtual Reality. / © Marxent 2019
The Marxent® 3D Cloud is used by innovative retailers to reduce furniture returns, sell bigger baskets and enhance the customer experience. From 3D Room Designer with patent-pending Photo to Floorplan to AR to VR, 3D Cloud enables shoppers to plan, visualize and buy with confidence however they shop. 3D Cloud is a content management and hosting platform for 3D products that scale to the enterprise and powers applications for product visualization and configuration at all points in the customer path to purchase.
- Founded: 2011
- Co-Founders: Beck and Barry Besecker
- Employees: 65
- Investors: StageOne Ventures, Detroit Venture Partners, Dan Gilbert, Jeff Vinik
- Offices: Dayton, Ohio; St. Petersburg, Florida
- Clients: Macy’s, Bob’s Discount Furniture, American Furniture Warehouse, Gallery Furniture, AZEK Building Products, American Woodmark
- 80 percent reduction in returns with in-store 3D Room Designer with Virtual Reality
- 60 percent increase in basket size with in-store 3D Room Designer with Virtual Reality
- When AR is available, 90 percent of items added to cart are first viewed in AR
Beck Besecker is a retail technology visionary and the co-founder and CEO of Marxent, the leading 3D product visualization platform company for harmonized retail. Prior to founding Marxent, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient (now NCR AMS) was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing.
Barry Besecker is the co-founder and CTO of Marxent, the leading 3D product visualization platform company for harmonized retail. Prior to founding Marxent, Barry spent 10 years building software, architecting web platforms and designing content management solutions for major brands such as Pfizer, Exxon Mobil, and Miller Coors while leading the digital marketing practice at an Ohio-based software development firm.