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Marxent Press Kit

Marxent Videos

Store of the Future – The 3D Customer Journey

3D Cloud CMS

3D Room Designer with Virtual Reality

3D Room Designer – Photo to Floorplan

Video Downloads

Marxent Images

Click to expand. Right click to download. Credit all images Courtesy Marxent® 2019

Realism is key to the Marxent® 3D Room Designer experience, down to the reflection in the coffee table. / © Marxent 2019

The Marxent® 3D Room Designer offers the flexibility to design their whole home in a single project. / © Marxent 2019

Marxent® 3D Room Designer allows for multi-product, multi-room layouts. / © Marxent 2019

The Marxent® 3D Room Designer covers every design angle with 3D, 2D (orthographic), wall-by-wall and simulated VR views / Marxent 2019

Shop the look using patent-pending 3D Room Designer with Photo to Floorplan™ / © Marxent 2019

The Marxent® 3D Cloud powers the Augmented Reality SDK for Macy’s / © Marxent 2019

The Marxent® 3D Cloud powers the IRL (In Real Life) Macy’s VR furniture experience. IRL has been rolled out to over 100 Macy’s stores. / © Marxent 2019

The Marxent® 3D Room Designer sample room – Macy’s IRL 3D Room Designer networked to Virtual Reality. / © Marxent 2019

The Marxent® 3D Room Designer sample room – Macy’s IRL 3D Room Designer networked to Virtual Reality. / © Marxent 2019

About Marxent

The Marxent® 3D Cloud is used by innovative retailers to reduce furniture returns, sell bigger baskets and enhance the customer experience. From 3D Room Designer with patent-pending Photo to Floorplan to AR to VR, 3D Cloud enables shoppers to plan, visualize and buy with confidence however they shop. 3D Cloud is a content management and hosting platform for 3D products that scale to the enterprise and powers applications for product visualization and configuration at all points in the customer path to purchase. 

Fast Facts

  • Founded: 2011
  • Co-Founders: Beck and Barry Besecker
  • Employees: 65
  • Investors: StageOne Ventures, Detroit Venture Partners, Dan Gilbert, Jeff Vinik
  • Offices: Dayton, Ohio; St. Petersburg, Florida
  • Clients: Macy’s, Bob’s Discount Furniture, American Furniture Warehouse, Gallery Furniture, AZEK Building Products, American Woodmark

Key Stats

  • 80 percent reduction in returns with in-store 3D Room Designer with Virtual Reality
  • 60 percent increase in basket size with in-store 3D Room Designer with Virtual Reality
  • When AR is available, 90 percent of items added to cart are first viewed in AR

Leadership

Beck Besecker is a retail technology visionary and the co-founder and CEO of Marxent, the leading 3D product visualization platform company for harmonized retail. Prior to founding Marxent, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient (now NCR AMS) was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing.

Barry Besecker is the co-founder and CTO of Marxent, the leading 3D product visualization platform company for harmonized retail. Prior to founding Marxent, Barry spent 10 years building software, architecting web platforms and designing content management solutions for major brands such as Pfizer, Exxon Mobil, and Miller Coors while leading the digital marketing practice at an Ohio-based software development firm.

Contact

Joe Bardi

Communications Director – Marxent
joeb@marxent.com
727-244-2698