Virtual Reality

Keep up with the latest in Virtual Reality news and views. Virtual Reality is the use of computer technology to create a simulated environment that can be explored via Head-Mounted Display.
Virtual Reality

Can ARKit apps survive Black Friday?

Macy's, Ikea, Amazon and more are embracing Augmented and Virtual Reality for Black Friday, Cyber Monday and beyond.

Virtual Reality Retail: Free eBook

Free eBook: The Retail Innovators Guide to AR & VR

How to collaborate with even the most skeptical colleagues to bring retail tech innovations to market.


Deep Dive: Apple’s ARKit a “game changer” for Augmented Reality

Apple's ARKit made a big splash this week, with analysts calling it a "game changer" and "the most revolutionary thing at WWDC."

What is Mixed Reality?

What is Mixed Reality? A Q&A with Marxent’s Ken Moser, PhD

Marxent Software Engineer Ken Moser gets real in this exclusive Q&A that goes in depth to explain Mixed Reality.

Unified Commerce

Unified commerce: Win the customer, rule the marketplace

Retailers are moving to Unified Commerce, which builds upon the innovations of omnichannel strategy while better unifying the customer experience.

3D Modeling Q&A

3D Modeling: A Q&A with Program Manager Shawn Rothery

Program Manager Shawn Rothery discusses 3D models — what they are, how we create them, and implementations that blur the line between real and digital.

Virtual Reality Augmented Reality Technology Trends 2017

5 top Virtual Reality and Augmented Reality technology trends for 2017

Everything you need to know about the top Virtual Reality and Augmented Reality technology trends for 2017.

Augmented & Virtual Reality News

2016: The Year in Review – Augmented Reality & Virtual Reality News and Trends

New hardware, attention-grabbing apps, and an explosion of content made 2016 a breakthrough year for Augmented & Virtual Reality.

Mixed Commerce Glossary: Defining the future of retail

4 ways the NFL scores with Virtual and Augmented Reality

Mixed commerce: 3 ways retailers are transforming the shopping experience

Mixed commerce builds retailer-customer relationships

HTC Vive: 4 ways the VR leader is reinventing retail, manufacturing and more

Mixed commerce, Macy’s and the new retail reality

Q&A: What is Diminished Reality? R&D Engineer Ken Moser, PhD, explains

Realism and lighting: 5 methods for bringing Augmented Reality and Virtual Reality to life

CASE STUDY: How to lead a successful Augmented Reality and Virtual Reality project

Virtual Reality (and AR) retail visual merchandising ideas: Top 4 reasons AR and VR are made for visual marketing

5 top Virtual Reality & Augmented Reality technology trends for 2016

Ready to hire a Virtual Reality developer? 6 things to look for

IBS 2016: The Lowe’s Holoroom and Virtual Reality for Building Products

3 secrets to creating immersive virtual environments with Unity and Vuforia

Vote today! 5 SXSW Virtual Reality panels we’d like to see

5 mind-blowing immersive Virtual Reality experiences

How Does Virtual Reality Work?

Oculus vs. Project Morpheus: Who will win the Virtual Reality device wars?

What is Virtual Reality? [Definition and Examples]

The 5 Top Brands Using Virtual Reality Marketing

We took VisualCommerce™ to SXSW 2015. Here’s what happened.

Visual commerce defined: Beyond Pinterest and Instagram

SXSW 2015 Virtual Reality: Let us show you our Holodeck™

5 top Virtual Reality & Augmented Reality trends for 2015

Oculus Rift: Virtual Reality for live events and experiences has arrived

10 top Augmented Reality & Virtual Reality head-up display glasses that are actually useful

Top 5 Augmented Reality and Virtual Reality games of 2016 (and 2015 and 2014, too)

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