Virtual Reality

Keep up with the latest in Virtual Reality news and views. Virtual Reality is the use of computer technology to create a simulated environment that can be explored via Head-Mounted Display.
Virtual Reality
Firefox Reality

What does the “Firefox Reality” AR/VR browser
mean for retailers?

Mozilla has announced "Firefox Reality," a new browser built specifically for Augmented and Virtual Reality applications. So retailers need to take notice, right? Not really.

Year in Review

2017: The Year in Review – Augmented Reality & Virtual Reality News and Trends

Apple's ARKit, a flood of retailers embracing Augmented reality, and an explosion of content made 2017 a memorable year for Augmented & Virtual Reality.

Virtual Reality Retail: Free eBook

Free eBook: The Retail Innovators Guide to AR & VR

How to collaborate with even the most skeptical colleagues to bring retail tech innovations to market.


Deep Dive: Apple’s ARKit a “game changer” for Augmented Reality

Apple's ARKit made a big splash this week, with analysts calling it a "game changer" and "the most revolutionary thing at WWDC."

What is Mixed Reality?

What is Mixed Reality? A Q&A with Marxent’s Ken Moser, PhD

Marxent Software Engineer Ken Moser gets real in this exclusive Q&A that goes in depth to explain Mixed Reality.

Unified Commerce

Unified commerce: Win the customer, rule the marketplace

Retailers are moving to Unified Commerce, which builds upon the innovations of omnichannel strategy while better unifying the customer experience.

3D Modeling Q&A

3D Modeling: A Q&A with Program Manager Shawn Rothery

Program Manager Shawn Rothery discusses 3D models — what they are, how we create them, and implementations that blur the line between real and digital.

Virtual Reality Augmented Reality Technology Trends 2017

5 top Virtual Reality and Augmented Reality technology trends for 2017

Everything you need to know about the top Virtual Reality and Augmented Reality technology trends for 2017.

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