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Did you know that Millennials spend $600 billion annually, and are forecasted to be 35% of spending by 2030? Or that Millennials were the largest group of home buyers for the fourth consecutive year in 2017? Would you be surprised to learn that 63 percent of Millennials’ indoor home furnishings were purchased from a brick-and-mortar store?

That’s just the beginning, as there’s much to learn about America’s latest transformational generation. Watch now:

In the above video, Deborah Weinswig, Founder and CEO of Coresight Research, and Beck Besecker, CEO and Co-Founder of Marxent, blend market research with new perspectives on what the future holds for furniture. “The Future of Furniture Shopping: How Millennials Want To Shop for Home Furnishings, Why It Matters and What to Do About It” explores millennial furniture shopping trends and give attendees actionable insights on how to captivate this increasingly powerful segment of shoppers.

The Millennial generation is upending traditional home goods retail, and ignoring the challenges presented by this rising demographic could be catastrophic to your business. Who are the Millennials? What makes them tick? And what is driving their purchase decisions? Watch and learn more.