When looking into 3D solutions, one may be overwhelmed with the options. You may be asking “What is the right 3D product for my business?” We put together this handy guide to help you find the right ones to meet your needs.
Consumer Problem: I want to check products for fit and look before I make a purchase.
Retailer Problem: I want to offer a 3D experience that allows my customers to purchase products with greater confidence.
Solution: The target audience for Augmented Reality (AR) is e-commerce shoppers. AR is a valuable feature for shoppers as it permits them to place a prospective purchase in their space to evaluate if the product looks good or fits in their space. The most common products viewed in AR are large products where evaluating fit is important.
Time to Market with 3D Cloud™ by Marxent: 6-8 Weeks
Consumer Problem: I want a quick and easy way to envision a set of products together.
Retailer Problem: I want a low-touch, mobile-friendly experience where customers get inspiration and only change a few items within a curated scene.
Solution: Make it easy for shoppers to build furniture bundles or room sets using inspirational backgrounds for context. The objective of a Room Visualizer, or “showroom” as often referred to, is to offer shoppers a quick and easy way to select and visualize a specific grouping of furniture.
Time to Market: 6-8 Weeks
Consumer Problem: I want to build, customize, and purchase sectional and/or modular furniture that fits in the intended space.
Retailer Problem: I want to prevent errors in ordering (aka ‘write wrongs’) and reduce the risk of product returns.
Solution: Ensure customers can build complex sectionals, see measurements, and get the exact configuration they desire. The target audiences for 3D Sectional / Modular Configurators include e-commerce shoppers, store associates, and dealers. 3D Configurators give shoppers the ability to personalize their prospective purchases. This addresses the composition of modular products (e.g., Right Arm Facing sectional vs. Left-Arm Facing sectional) to prevent “write wrongs” and reduce the risk of product returns.
Time to Market: 10-12 Weeks
Consumer Problem: I want to build, customize and purchase single-item furniture that fit its intended space.
Retailer Problem: I want to leverage 3D e-commerce experiences that enable customers to dynamically customize products and see the impact of their choices on pricing before they complete their purchase.
Solution: Ideal for configurable furniture with numerous material and finish options. The target audiences for 3D Product Configurators include e-commerce shoppers, store associates, and dealers. This application gives shoppers the ability to personalize their prospective purchases. These interactive products increase customer engagement, improve the shopping experience and increase conversion rates.
Time to Market: 10-12 Weeks
Consumer Problem: I want the power to design, visualize and purchase products for a room (or multiple rooms) in my home.
Retailer Problem: I want to inspire and engage customers in a room design experience that helps drive lead generation and/or increase average order volume at conversion.
Solution: When you need to sell more than a sofa, sell the whole room. The target audience for 3D Room Planners is broad and includes online and in-store shoppers, sales associates, interior designers, and contractors. Room planners are used to design and visualize and purchase an entire room. We like to call this “Room Commerce.” Marxent’s 3D Room Planners feature a proprietary “Design from Photo” feature and a full cart integration.
Time to Market: 10-12 Weeks
Ready to get started with a 3D project?
For a complete guide to launching a 3D project, visit our 3D Project Planning Resource Center or contact us to request a 3D project consultation.
