Defy Reality TM

We build custom and customizable
Augmented Reality apps for iOS
(iPhone/iPad) and Android that elevate
marketing campaigns, ignite live events
and engage retail app users. Partner
with us for experiences that get results,
delight customers and defy reality.

Qualcomm preferred vendor
See our work

Mobile Marketer Daily: How Pepsi is elevating message delivery via augmented reality

The Pepsi Max "Unbelievable" AR campaign will redefine Augmented Reality marketing. Read what Marxent CEO Beck Besecker says about the campaign in this super article.

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Xploration 2014 and the future of interactive print

Xploration 2014, the customer communications conference, starts this week in Orlando. Beck Besecker, CEO of Marxent Labs will be delivering a keynote address on one of his favorite topics, "Communicating with Interactive Print."

Find out more See our work

What is gesture recognition? Gesture recognition defined

If you have ever seen movies like “The Matrix” and “Iron Man,” then you must have wondered what it would be like to control the TV, computer and other devices in your home with just a wave of your hand.

Read the full article See our work

“The Marxent Labs team totally gets it. They helped Moosejaw
create an extraordinary customer experience at the leading
edge of marketing innovation. They understand what it takes
to deliver something people will tell ten friends about.”

Gary Wohlfeill, Moosejaw Creative Director


Augmented Reality is our craft.
From text recognition and packaging
to signage and displays, Marxent’s
mastery of AR effects will delight
your audience. Our commitment
to delivering flawless AR projects
with efficiency will delight your team.

Augmented Reality services


  • Custom AR effects
  • 2D and 3D content
  • 2D and 3D animation
  • Green screen video
  • X-ray effect
  • Personalized content
  • API integrations
  • Social sharing
  • Ecommerce integration
  • User registration
  • Promotional codes
  • Game mechanics
  • Geo-location
  • Content management
Speedway 'Cool Stacks' in-app AR game


Our extensive retail experience sets us apart. We deliver Augmented Reality applications and loyalty program integrations that range from in-app AR gaming and AR shoppable print catalogs to interactive ads and signage.

  • AR promo games
  • In-app AR games
  • Coupons & promo codes
  • Shoppable print catalogs
  • Interactive signage
  • Virtual trial
  • Product demos
  • Videos & content
  • Loyalty integration
  • Shopper marketing
Baxter AR Trade Show Display


From award-winning Augmented Reality apps for live events to engaging mobile app campaigns for major brands, we provide 360-degree support.

AR campaign case study

AR event case study

The Augmented Reality experiences we’ve created for live events, displays and marketing campaigns include:

  • Product demos
  • Games
  • Videos
  • T-shirts
  • Promotional items
  • Signage
  • 3D infographics
  • Large-scale 3D models
  • Greenscreen video
  • Custom characters
  • Interactive publications
  • AR Packaging

Mobile App

From intuitive user experiences and proven engineering to enterprise integration know-how and a comprehensive
solutions library, Marxent combines experience and creativity to build extraordinary mobile apps for Android and iOS.

Learn more about our app development process.

  • iOS
  • Vuforia
  • Android
  • Unity 3-D
  • .Net
  • HTML5
  • SOA/Web Services
  • jQuery
  • Spring
  • REST
  • JAVA
  • JSON
  • OpenGL

AR templates

Customizable Augmented Reality app templates work with existing assets to accelerate development. These full-featured AR experiences are branded and feel like custom solutions.

1. Choose a template

Options include Augmented Reality experiences for live events and trade shows, games, publications, catalogs, 3-D infographics, retailer in-app games, t-shirts and facial recognition.

2. Select app features

Features range from simple animations and social sharing to 3-D interactive animations and push notification systems. We also offer e-commerce and loyalty program integrations.

3. Identify platforms

Depending on the use case, an iPad app built in iOS can be enough. In consumer app scenarios, we often recommend developing for both iOS and Android to amplify reach.

4. Provide assets

We build the experience around your creative assets. Send brand assets, AR targets and other creative that you’d like to see included. Need fresh assets? We can help.

& Creative Services

  • AR best practices
  • Creative concepts
  • UEX/UI design
  • 3-D modeling
  • AR marker design

App Distribution
& Management

  • App store publishing
  • App marketing
  • Mobile analytics
  • App maintenance
  • Hosting services
  • Content management

Case studies

About us
Code is in our genes

  • marxent-team Beck Besecker, Marxent Labs CEO Barry Besecker, Marxent Labs CTO Sonia260x260BW Creative Director & Augmented Reality App Developer, Vince Kilian
    Mark Procopio, Solution Architect Sean Brice | Augmented Reality Unity 3D Expert Mobile App Designer Ohio, Ryan Roche Patrice Hall App Developer Ohio, Kris Sandrick
    Paul Brenton Bostick | Augmented Reality & Mobile App Developer Joe Johnson Jo Anne Brenzo Darren Larson
    Augmented Reality Developer, Ian Newland Robbie Sykes - Marxent Labs Augmented Reality Experts Brian Carey Mobile App Developer Ohio, Rusty Humfleet

The Augmented Reality Experts
Marxent Labs is an experienced Augmented Reality app development company.
Marxent offers market-leading expertise in the latest Augmented Reality and mobile app development technologies for Android and iOS. A Qualcomm Preferred Vendor, our team is experienced with AR and ready to work with you.

Beck Besecker
Co-founder & CEO
Prior to founding Marxent Labs, Beck spent 12 years building interactive marketing solutions for Fortune 500 retailers and brands. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network.

Barry Besecker
Co-founder & CTO
Prior to founding Marxent Labs, Barry spent the first 10 years of his career building software and architecting web platforms for major brands such as Pfizer and Miller Coors. After joining Beck at Copient, Barry served as a VP at an Ohio-based software development firm, leading their digital marketing practice.

Sonia Schechter
Director of Digital Marketing
Sonia has worked with everyone from Microsoft, AOL and Yahoo to Seattle-based start ups and local businesses. Her portfolio also includes work for Cranium Games, Orbitz Corporate Travel, Expedia, Ticketmaster, StubHub, Astrocenter, and, the website of Florida’s largest newspaper.

Vince Kilian
Creative Director, Augmented Reality Apps
Vince has been instrumental in developing complex multi-platform Augmented Reality solutions for clients including Case Construction, Heineken and Hexagon. Prior to joining Marxent Labs, Vince worked as an interactive developer for clients such as CSC, Oracle and the United States Air Force.

Mark Procopio
Solution Architect
"I love enabling teams to produce quality code."
Mark Procopio has a deep background in consulting and product development. His portfolio includes high-profile projects for brands such as JP Morgan Chase, ExxonMobil and Cardinal Health.

Sean Brice
Augmented Reality Developer & 3-D Artist
“I love the creative process of building 3-D spaces.”
Prior to joining Marxent, Sean worked at Carnegie Mellon’s Entertainment Technology Center. He has developed mobile apps for non-profit organizations in addition to educational children's games and applications for government research.

Ryan Roche
Senior Designer
“I love helping others through design.”
Ryan is an Obama 2012 Campaign alum where he was involved in the President's web design and branding. Ryan has a passion for digital arts, Star Wars and being an overall good person.

Patrice Hall
Senior Marketing Strategist
"I love creatively connecting people with brands."
Patrice has over 12 years of experience in design, strategy and digital marketing. Her portfolio includes work for Sears and NCR and her work has been recognized by SXSW,, AdWeek and Gizmodo. Patrice graduated cum laude from University of Dayton with a degree in Visual Communication.

Kristopher Sandrick
Senior Mobile Developer
“I just love digging into the details.”
Kris is a professional Web and mobile developer with over 18 years of experience. Previously, he held a number of management roles within the video game, web and marketing industries and has worked with clients such as LensCrafters, RCA and Proctor & Gamble.

Paul Militello
Senior Software Developer
“I love learning, collaborating and creating.”
Before joining Marxent Labs, Paul led a team of developers that created an industry-leading work order management system. Paul's background includes mobile and web development, consumer and enterprise apps. He’s worked at both start-ups and for Fortune 500 companies.

Brenton Bostick
Augmented Reality & Mobile App Developer
"I love developing complex software systems."
Brenton has consulted for the United States Air Force and worked for Wolfram Research where he helped build the engine that powers Wolfram Alpha. Brenton has an MS in Computer Science from Indiana University.

Joe Johnson
Graphic UI Designer
“I love to create worlds and windows into them.”
Before joining Marxent, Joe was a member of Microsoft's Office 15 UI design team where he helped develop a modern look for the venerable productivity suite franchise.

Jo Anne Brenzo
Augmented Reality Strategist
“I love working with innovative people.”
Jo Anne recently graduated from the University of South Florida, where she studied marketing, international business and economics. Before joining Marxent, she interned at Raymond James Financial.

Darren Larson
Mobile & Web Developer
"I love bringing ideas to life with emerging technologies."
Darren is a versatile mobile and web ninja with over 10 years of development experience. He specializes in iOS and rich online application development. Darren has a BS in Computer Graphics focused on Interactive Multimedia from Purdue University.

Ian Newland
Augmented Reality Developer
“I love creating magical experiences for clients and end-users.”
Before joining Marxent Labs, Ian worked as an IT professional at Community National Bank where he repaired PCs, servers and networks. Ian has also worked as a lead programmer on several game development projects.

Robbie Sykes
Project Manager
"I love collaborating with creative people."
Robbie started off his career in the video game industry with a combination of programming and project management. He has worked on mobile and web games for companies including Disney and Microsoft. He holds an MA in Game Production from Full Sail University.

Brian Carey
Augmented Reality Developer
"I love watching users experience an app that I've worked on."
Brian recently graduated from Full Sail University, where he studied Game Development. He has worked on multiple independent game projects for a variety of platforms including Xbox Live.

Rusty Humfleet
Mobile App Developer & QA
“I love collaborating to achieve excellence.”
Rusty initially joined Marxent Labs as an intern and will graduate soon with a BS in Computer Science from Wright State University. Currently Rusty is working as a mobile app developer and quality assurance engineer at Marxent.

Work @ Marxent

Marxent is a down-to-earth company that makes out-of-this-
world software. We have over 30 employees and prefer
to hire local talent. The perfect candidate is a hard-working,
passionate person who is a ninja in one or two areas and
curious about many others. If you’d like to work at Marxent,
read about our company culture and  review our job listings.

Our investors

Marxent Labs is backed by Detroit Venture Partners and Stage 1 Ventures. DVP was launched in 2010 by Josh Linkner, Founder & Chairman of ePrize; Dan Gilbert, Founder & Chairman of Quicken Loans; and Brian Hermelin, Founder & Chairman of Rockbridge Growth Equity.  Stage 1 Ventures partners with entrepreneurs who challenge the dynamics of new and existing markets.

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Phone: 727.851.9522

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3100 Research Blvd., Suite 360
Kettering, OH 45420

Tampa Office
433 Central Ave., Suite 218
St. Petersburg, FL 33701

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1555 Broadway Street
Detroit, MI 48226