We make
extraordinary
EASY.

We are retail and marketing technology
experts, specializing in Augmented Reality
and multi-platform mobile app development
for iOS (iPhone/iPad) and Android. Let us
build something extraordinary for you.

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Marxent is a preferred vendor
Press

Speedway mobile retail loyalty app: “A daring marketplace initiative”

Speedway LLC partnered with local technology startup Marxent Labs to create its new Speedway mobile retail loyalty application. The app includes a gas station and gas price finder, and is wholly integrated with the Speedy Rewards loyalty program. Company officials

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Events

Event Marketing Summit 2013: Learn about Augmented Reality with Marxent’s CEO

Indulge your curiosity about Augmented Reality for live experiences at the Event Marketing Summit 2013. Stay on the bleeding edge of event marketing technology by attending the session Transform Your Next Live Event with Augmented Reality, with Beck Besecker, CEO of

Find out more

“The Marxent Labs team totally gets it. They helped Moosejaw
create an extraordinary customer experience at the leading
edge of marketing innovation. They understand what it takes
to deliver something people will tell ten friends about.”


Gary Wohlfeill, Moosejaw Creative Director
Ballard Designs Catalog Companion App

Retail
Technology

Our team is experienced in the complex art of creating digital retail experiences that sell. With VisualCommerce™ and custom loyalty implementations for retailers, we are moving retail technology forward.

  • Interactive catalog shopping
  • Shoppable print
  • Transforms ordering
  • Highly engaged users
  • Elegant experience
  • No product codes

Mobile App
Development

From intuitive user experiences and proven engineering to enterprise integration know-how and a comprehensive
solutions library, Marxent combines experience and creativity to build extraordinary mobile apps for Android and iOS.

Learn more about our app development process.

  • iOS
  • Vuforia
  • Android
  • Unity 3-D
  • .Net
  • HTML5
  • SOA/Web Services
  • jQuery
  • Spring
  • REST
  • JAVA
  • JSON
  • OpenGL

Augmented
reality

Whether you need a hosted Augmented Reality app that
integrates with your enterprise or an AR app for a one-time campaign, we can build it. To accelerate app development, we offer several out-of-the-box components and app templates

Learn more about our Augmented Reality services

  • Custom AR effects
  • 2-D and 3-D models
  • Animation
  • Videos
  • Targeting
  • Personalized content
  • API integrations
  • Social connectors
  • E-commerce integration
  • User registration
  • Promotional codes
  • Gaming modules
  • Geo-location
  • Content management
Baxter AR Trade Show Display

Events
& Campaigns

From award-winning Augmented Reality apps for live events to engaging mobile app campaigns for major brands, we provide 360-degree mobile experience support for innovative marketers.

AR Campaign Case Study

AR Event Case Study

  • Engage attendees
  • Increase participation
  • Surprise and delight
  • Custom on-floor experiences
  • Pre-event registration
  • Data capture

Getting
Started

Crisp Strategy

We’ll turn your creative concept into a crisp, accessible vision and scope. We work with you to clearly define project phases, priorities, deliverables, timelines and responsibilities

Planned Design

We approach projects as if they are creative adventures and work to deliver exciting, intuitive user experiences. Comprehensive wireframes and creative are provided prior to each release.

Efficient App Development

Throughout the project we’ll leverage our vast applications library to simplify complex development tasks and accelerate delivery. From geo to social and AR to games, we're ready.

Enterprise Integration

Our big enterprise integration experience spans content management, e-commerce and web services. We know how to collaborate with internal teams and to make solutions that scale.

Ideation
& Creative Services

  • AR best practices
  • Creative concepts
  • UEX/UI design
  • 3-D modeling
  • AR marker design

App Distribution
& Management

  • App store publishing
  • App marketing
  • Mobile analytics
  • App maintenance
  • Hosting services
  • Content management

Case studies

About us
Code is in our genes

  • marxent-team
  • beck_bw_260
  • barry_bw_260
  • mj_bw_260
  • sonia_bw_260

We make extraordinary easy
Marxent Labs is an experienced mobile app development company
Marxent offers market-leading expertise in the latest mobile app development and Augmented Reality technologies backed by over 50 years of combined marketing and software development experience. We’re ready to build an extraordinary, buzz-worthy app for you.

Beck Besecker
Co-founder & CEO
Prior to founding Marxent Labs, Beck spent 12 years building interactive marketing solutions for Fortune 500 retailers and brands. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network.

Barry Besecker
Co-founder & CTO
Prior to founding Marxent Labs, Barry spent the first 10 years of his career building software and architecting web platforms for major brands such as Pfizer and Miller Coors. After joining Beck at Copient, Barry served as a VP at an Ohio-based software development firm, leading their digital marketing practice.

MJ Leman
VP of Product Management
MJ spent most of his career helping companies better use digital marketing technologies to create compelling multichannel customer experiences. Previously, MJ served as President of Implications Int’l, a digital marketing and web development firm with offices in the US and Asia, and then as the Director of Interactive Marketing at Crown Partners.

Sonia Schechter
Director of Digital Marketing
Sonia has worked with everyone from Microsoft, AOL and Yahoo to Seattle-based start ups and local businesses in building customer-centered content and marketing strategies that leverage the best of digital technology. Her portfolio also includes work for Cranium Games, Orbitz Corporate Travel, Expedia, Ticketmaster, StubHub, Astrocenter, PayScale.com and TampaBay.com, the website of Florida’s largest newspaper.

Our investors

Marxent Labs is backed by Detroit Venture Partners and Stage 1 Ventures. DVP was launched in 2010 by entrepreneurs Josh Linkner, Founder & Chairman of ePrize; Dan Gilbert, Founder & Chairman of Quicken Loans and Majority Owner of the NBA’s Cleveland Cavaliers; and Brian Hermelin, Founder & Chairman of the private equity firm Rockbridge Growth Equity. Stage 1 Ventures partners with visionary entrepreneurs who dare to innovate, challenge and fundamentally change the dynamics of new and existing markets.

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Contact Us
Email: beck@marxentlabs.com
Phone: 727.851.9522

Dayton Office
3100 Research Blvd., Suite 360
Kettering, OH 45420

Tampa Office
433 Central Ave., Suite 204
St. Petersburg, FL 33701

Detroit Office
1555 Broadway Street
Detroit, MI 48226

Marxent is a preferred vendor.
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