Defy Reality® – The 3D Commerce Blog
Kitchen Floorplans 101: Everything You Need to Start Planning Your Dream Space
Kitchen Floorplans 101: Expert Tips on Trends, Types of Plans, and 2D and 3D Designs The right floorplan will make-or-break a kitchen. Below, you’ll find useful advice and design tips from Interior Designer Natalia Zieba, plus every type of 2D and 3D floorplan,...
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The Future of Retail: What You Need to Know to Thrive
The Future of Retail: Predictions, Advice, Trends The future of retail is a hot topic of conversation. New research emerges daily, stories are written, and boardroom-bound executives gnash their teeth over what exactly that future is going to look like. While no one...
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Augmented Reality SDKs: A Comprehensive Guide
What are the Best Augmented Reality SDKs? Augmented Reality SDKs are not a one-size-fits-all proposition. The only way to answer which is the "best" is to examine the most important factors related to a given use-case. Some developers shop for AR SDKs...
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40 AR Examples – The Definitive Guide to Augmented Reality in Retail
Updated August 22, 2019.Top 40 use cases for AR in retailMarxent has nearly a decade of experience in researching, inventing and understanding uses of AR in retail scenarios. We've seen dozens of examples of Augmented Reality in retail and selected this collection as...
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EXCLUSIVE VIDEO: How to Futureproof 3D Content for What’s Next
By now you've heard of "New Retail," defined by Alibaba founder Jack Ma as a seamless merger of offline, online and logistics for a dynamic new world of retailing. 3D Content is a key part of any New Retail strategy, but how do you know the assets you're buying today...
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5 Top Augmented Reality and Virtual Reality technology trends for 2019
NOTE: Welcome to Marxent's (almost) annual predictions for the coming year. This isn't the first time the Marxent team has climbed out on the prediction limb, and you can check out some of our past prognostication here.The 2019 predictions discussion also...
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Macy’s CEO Jeff Gennette Q&A – Code Commerce 2018
Macy's CEO Jeff Gennette paid a visit to Recode's Code Commerce event for a Q&A session with CNBC reporter Courtney Reagan. The lively discussion touched on many aspects of Macy's transformation of their retail technology, including the new Virtual Reality...
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Macy’s Virtual Reality furniture: “We want it (VR) in as many stores as possible”
Macy's monthly video series, Beyond the Boardroom, features Chairman and CEO Jeff Gennette getting out into Macy's stores to check out the latest retail innovations the company is brining to market. For the most recent Beyond the Boardroom, a camera crew followed...
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Millennial Furniture Shopping Trends with Deborah Weinswig of Coresight Research
Why Millennial Furniture Shopping Trends Matter Did you know that Millennials spend $600 billion annually, and are forecasted to be 35% of spending by 2030? Or that Millennials were the largest group of home buyers for the fourth consecutive year in 2017? Would you be...
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What makes Millennial shoppers tick?
Meet the Millennials: 80 million Americans born between 1982 and 1996 who are now upending the way we do just about everything. Though often misunderstood by prior generations and the press, Millennials are proving impossible to ignore for furniture retailers and...
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