Defy Reality® – The 3D Commerce Blog

From Curious to Serious: Using 3D to Qualify Virtual Design Services Leads
Generate higher quality virtual design services leads by delivering the right application at the right time to the right buyer and building a comprehensive profile of buyer signals for each lead.

3D Photography: Tips, Tricks, and Ecommerce Applications
Learn about 3D photos, including equipment you need, how to take an image and tips. Plus, how to incorporate 3D visuals into your ecommerce business.

Top 5 Augmented Reality and Virtual Reality Technology Trends for 2022 – The Metaverse to WebXR
Join Marxent and learn more about the 5 AR/VR Trends you will see in 2022!

Essential Guide to 3D Product Configuration: Use Cases, Tips and Checklist
3D product configurators are changing how companies showcase and sell their products. This article provides details on virtual product generators. Plus, find use cases, a checklist, and expert advice on using them well. In this Article: Use cases for 3D product...

Marxent’s 3D Pulse – Top Stories to Inform your 3D Strategy – Summer 2021 – Vol 2
2021: The Summer of 3D As with eCommerce as a whole, social media has become a key location for retail inspiration and purchases during the Covid-19 pandemic. More consumers are searching brands and exploring products on social media through live-streaming,...

Essential Guide to 3D Rendering: Process, Techniques, and Examples
3D rendering is everywhere: real estate, online shopping, gaming, movies and more. Learn about the art and science of 3D visualizations from artists and experts in the field. In this article, you'll find: Graphic: Steps in the 3D Rendering Process Timeline: Milestones...

3D Rendering Examples
Many different industries use 3D rendering to help people visualize realistic objects. We share examples of 3D rendering and how verticals use this tool to educate, make sales, entertain, and more. In this article: Examples of 3D rendering in design Entertainment...

Room Planner 101: Measuring ROI on your 3D Room Planner investment
The Marxent 3D Room Planner with Design from Photo is the 3D Room Planner of choice for the top furniture and home improvement retailers. We speak daily with retailers around the world and consistently hear the same question: "How can we measure ROI on our 3D...

3D Room Planner 101: How much 3D content does a room planner need?
The Marxent 3D Room Planner with Design from Photo is a great way to get customers engaged with Room Commerce® - buying whole rooms of furniture either online or in-store with the help of a sales associate. Once a retailer has decided to improve their customer...

Tony Mitchell, Digital Innovator – My journey with 3D, what I’ve learned, and what’s ahead in 2021
About Tony Mitchell, Head of Global Logistics and Digital Innovator for American Furniture Warehouse Tony Mitchell is the Director of Global Logistics and Head of Digital for American Furniture Warehouse. He has been in the furniture business for nearly three decades...