Defy Reality™ – The 3D Commerce Blog
3D in Retail: Facts and Figures 2023
From the Metaverse to AR everywhere, 2023 is bringing a new degree of maturity to 3D — especially in furniture and home improvement. Here’s who’s using it, how 3D is delivering value, and where things are headed.
STEP Files Simplified: How to Open, Convert, Edit, and Create
What is a STEP or STP file? A STEP file is a commonly used standard computer-aided design (CAD) file format. STEP files, also called STP files, are easy to share because users can open, view, and edit them in an assortment of (CAD) and computer-aided manufacturing...
3D Project Kickoff Best Practices – PLUS: Free Agenda Template
If you are a retail, e-commerce, technology, marketing, product management or project management leader working on a strategic 3D initiative, this is for you.
How to Evaluate 3D Vendor Capabilities – Free Scorecard Template
If you are a retail, e-commerce, technology, marketing, product management or project management leader working on a strategic 3D initiative, this article is for you.
Essential Guide to WebAR: Benefits, Challenges, and Uses
Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.
Ecommerce Photography: What It Is, How to Do it Yourself, and How to Hire a Pro
How ecommerce photography can help increase sales, what you need to take photos yourself, and questions to ask if you want to hire a pro.
360 Product Photography Essentials: Equipment, Steps and Tech
Explore the basics of 360 product photography. This guide covers the equipment, how to take the photos and how they can help your sales.
Build vs. Buy: A Framework for Strategic 3D Initiatives
Build or buy: Why retailers choose to outsource 3D projects – or not.
Top WebAR Examples: Retail, Home Improvement and Automotive
Learn by example how different industries use WebAR technology to level up digital content and the customer experience.
Metaverse Content 101: Types, Examples and Creators
The metaverse will usher in a new era of immersive content supported by a robust creator economy. Learn how to create now to engage consumers today & tomorrow.
