Defy Reality™ – The 3D Commerce Blog
5 Reasons Retailers are Consolidating 3D Vendors
If you are a 3D, IT, e-commerce, merchandising or procurement lead responsible for vendor management, this article is for you. As your 3D strategy changes, so should your approach to 3D vendors Most companies start out with one 3D point solution, adding more 3D...
What is a USD File? 3D Storage, Collaboration, and its Role in the Metaverse
What is a USD file? A USD, or Universal Scene Description, file is a 3D asset format and much more. USD provides a framework for artists to create 3D assets. Artists, directors, and others can arrange, animate, light, and edit 3D objects in USD to create whole 3D...
Aligning Resources for 3D Projects
If you are a product, technology, marketing, digital innovation or e-commerce professional responsible for launching a new 3D initiative, this article is for you.
6 Ways Interior Design Teams are Using 3D to Improve the Customer Experience
Here are 6 ways that interior design teams from major retailers like La-Z-Boy, Joybird, and Design Within Reach are using 3D to improve the in-house interior design experience.
3D in Retail: Facts and Figures 2023
From the Metaverse to AR everywhere, 2023 is bringing a new degree of maturity to 3D — especially in furniture and home improvement. Here’s who’s using it, how 3D is delivering value, and where things are headed.
STEP Files Simplified: How to Open, Convert, Edit, and Create
What is a STEP or STP file? A STEP file is a commonly used standard computer-aided design (CAD) file format. STEP files, also called STP files, are easy to share because users can open, view, and edit them in an assortment of (CAD) and computer-aided manufacturing...
3D Project Kickoff Best Practices – PLUS: Free Agenda Template
If you are a retail, e-commerce, technology, marketing, product management or project management leader working on a strategic 3D initiative, this is for you.
How to Evaluate 3D Vendor Capabilities – Free Scorecard Template
If you are a retail, e-commerce, technology, marketing, product management or project management leader working on a strategic 3D initiative, this article is for you.
Essential Guide to WebAR: Benefits, Challenges, and Uses
Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.
Ecommerce Photography: What It Is, How to Do it Yourself, and How to Hire a Pro
How ecommerce photography can help increase sales, what you need to take photos yourself, and questions to ask if you want to hire a pro.