Macy's VR

Macy’s using Virtual Reality to enhance omnichannel customer experience

Macy’s today announced that the company is highlighting advanced technology to enhance the omnichannel customer experience. CEO Jeff Gennette showed off… continue reading

Bold Business

Bold Business: Transforming The Future Of Retail Using Virtual Reality

“What does digital transformation really mean in retail?” asks online news portal Bold Business in their piece, Transforming The Future… continue reading

Macy’s, Inc. partners with Marxent to launch in-store Virtual Reality furniture shopping

In Macy’s, Inc.’s latest example of its test, iterate and scale approach to innovation, the company is announcing details of… continue reading

CNBC: Macy’s Virtual Reality push unveiled at Shoptalk

CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the… continue reading

VentureBeat

Diminished Reality will have as much power as AR for retailers

In addition to his many duties as Marxent’s CEO, Beck Besecker took some time out of his week to contribute… continue reading

Casual Living

The Future is 3-D – What Apple’s ARKit means for the furniture industry

GREENSBORO, N.C. — Apple’s ARKit is already disrupting retail. Along with the thousands of Augmented Reality apps the SDK makes… continue reading

Next Reality

Marxent Prepared to Deploy Content for ARKit Apps

Next Reality News, a site covering Augmented and Mixed reality news, rumors and developer guides, talked to Marxent CEO Beck… continue reading

computerworld

ComputerWorld: Apple’s ARKit needs a CMS to reach its potential

As part of ComputerWorld’s ongoing coverage of ARKit, author Johnny Evans talked to Marxent CEO Beck Besecker about the need… continue reading

The Street

The Street: Toll Brothers Delivers Unprecedented VR Experience

Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading

Yahoo finance

Toll Brothers Delivers VR Home Buying Experience

Horsham, PA, July 27, 2017 (GLOBE NEWSWIRE) — Toll Brothers Inc. (TOL), the nation’s leading builder of luxury homes, announced… continue reading

VRFocus

VRFocus: Toll Brothers Announce New VR Tool

Construction and architecture is one of the areas of the virtual reality (VR) and augmented reality (AR) market seeing the… continue reading

dayton daily news

Dayton Daily News: Marxent’s virtual home design experience

Kettering, Ohio, July 27, 2017 (DAYTON DAILY NEWS) — A Kettering company is at the forefront of creating a virtual… continue reading

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