Brothers Beck Besecker and Barry Besecker, both veterans of the retail marketing world, founded the company in June. CEO Beck Besecker brings the marketing and businesss savvy to the company, while Chief Technology Officer Barry Besecker handles the technical aspects of the firm’s products.
Those products make use of a technology called “augmented reality.” A device with this capability, a smart phone in Marxent’s case, generates digital images that overlay real environments. For example, Marxent’s HomeFX application lets consumers see a 3-D visual of a catalog item on their phones so they can see how it would look in their homes.
“Imagine a toy coming to life or a movie poster with a hidden message,” Beck Besecker says. “The possibilities are limitless.” Read More.
Marxent With @realtordotcom take a photo to unlock a wealth of info https://t.co/fPyWF0WDtY via @luchanglu @DigitalTrends #AR #realestate #home
Marxent Do you know what 2017 has in store for #AR and #VR? Check out these 5 predictions! #trends via @joebardi https://t.co/kWy4sxmfL5 #startup
Marxent .@Matterport brings its #VirtualReality Spaces to the iPhone https://t.co/3QIlVUSiUz via @mariella_moon @engadget