What does Amazon know that you don’t? It’s a question furniture retailers and manufacturers have to ask themselves in today’s rapidly evolving marketplace. The retail experience is changing, and furniture shopping is changing right along with it.

This video is the first in a multi-part video series on 3D product strategy. Over the next few months, we’ll be taking an in-depth look at how 3D products are already being used by retailers and manufacturers to change the way people shop for furniture and homegoods. Each new video will explore the ideas and strategies that power a modern omnichannel strategy. We’ll explore the never-ending tension between speed and quality that stalks every major retail initiative, and spell out in detail the tradeoffs businesses have to make when developing a 3D product strategy.

Other topics will include realism, the hows and whys of building your own 3D team, and why the right content management system is essential for going to market. The series will conclude with a special webinar, which we’ll be telling you more about as we get further into the series.