With a long history of selling innovation both to Fortune 500 clients and from within organizations, Beck Besecker knows every roadblock and objection that pops up along the way. He communicates with humor, passion and inventiveness and has recently presented at Shoptalk, the Housing Giants Leadership Conference, and the Global Retailing Conference among others on topics in innovation and the future of retail.
The co-founder and CEO of Marxent (marxent.com), the leader in Virtual Reality and Augmented Reality solutions for sales and marketing, Beck is an expert at understanding the players who resist technology and make innovation challenging. Prior to founding Marxent, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco.
In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network.
HEROES & VILLAINS: 10 TYPES OF STAKEHOLDERS WHO RESIST INNOVATION AND HOW TO WIN THEM OVER
In this entertaining and unique presentation, Beck outlines ten organizational personalities, aka the “villains” who resist innovation. Providing actionable insight and anecdotes, Beck gives attendees crisp takeaways on how to win over these personalities and to become an innovation hero. Both as an entrepreneur and from working within Fortune 500 companies, Beck has seen every side of the sales story. He delivers an engaging narrative with panache.
YES, AND… : EMBRACING AND OVERCOMING ORGANIZATIONAL ROADBLOCKS TO INNOVATION
Leading with enterprise examples from his own experience and that of other innovators, Beck uses humorous anecdotes to inspire audiences to overcome roadblocks to selling innovation at every level within an organization. He takes his audience on a fast-paced journey full of actionable ideas and the necessary inspiration to manage every step in the innovation sales process.
VISUALIZING THE FUTURE: AUGMENTED REALITY, VIRTUAL REALITY AND THE ART OF SELLING EMERGING TECHNOLOGY
As the co-founder of a successful Augmented Reality and Virtual Reality startup, Beck knows what it takes to sell an innovative concept to a client. More than this, he’s a thought leader on trends in Augmented and Virtual Reality. In this talk, he takes audiences into the future of sales and marketing technology. Starting with a timeline and projections on mass market adoption and emerging technologies, he dives into into what sales and marketing will look like in the near and not so near future and follows it up with a fun and memorable methodology for selling new technology into old companies.
To further explore a fit with your organization or to learn more about Beck, email beck [at] marxentlabs.com or call 727-851-9522.