Most consumers prefer shopping for furniture with 3D visualization tools, and 60% of shoppers want more in-store assistance with furniture configuration and visualization.
3D Cloud™ by Marxent published the 3D Cloud Furniture Shopping Trends Study 2024, an in-depth analysis that uncovers fresh data and insights into consumer behavior. It showcases the emergence of a completely new customer journey in furniture shopping.
The study conducted by Provoke Insights surveyed 400 furniture shoppers. The findings provide a glimpse into current shopping trends and forecast the furniture-buying journey’s future.
“The findings were clear – 3D planning, configuration, and visualization tools are highly desirable to shoppers, and they lean toward retailers who provide great 3D tools.” – Carly Fink, President of Provoke Insights
To explore further, download the full ebook.
Read the full 3D Cloud Furniture Shopping Trends Study 2024 press release.
