Innovative risk-takers, entrepreneurs, and high achievers, like Bret Besecker ’93, think outside of the box to make the smartphone even smarter.
“Marxent Labs is a firm I started with my brother, Barry. We invested ourselves and raised money through Detroit Venture Partners – a firm that focuses on early stage technology companies. Marxent provides mobile apps with a specific focus on ‘augmented reality,’” stated Besecker.
Besecker shares, “Augmented reality leverages the camera on a smartphone, image recognition and 3D modeling/animation to enable us to project digital content into physical environments. We work with advertisers, publishers, retailers, and other businesses to create a digital experience on top of real environments.” Read more