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The Moosejaw X-Ray app racked up 1 million impressions on Twitter, 160,000 video views and 75,000 downloads in five weeks, according to data from Marxent Labs, the company that developed the app. Not bad for a catalog with a typical distribution of 120,000. The app also drove sales, up 37% from the same period in November last year. Read More

Augmented Reality marketing: A millennial perspective

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