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The [Lowe’s Home Improvement Holoroom immersive-experience application was introduced to two Toronto-area stores last year to help customers design bathrooms (new product categories are coming). In the first trial, the app is implemented in a handheld tablet, with users able to select fixtures and finishes, and then pan and tilt the tablet to see how the room looks in every direction – up, down, left, right – all in realistic 3D renderings. Read more on CEPro.com

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