As consumers become more comfortable using their mobile phones for a variety of activities, augmented reality has become more popular, including with retailers such as Walmart. During the recent holiday season, cataloger Ballard Designs also jumped into augmented reality with a catalog that enables users to hold their phone above a catalog page to find out more and make a purchase.
“We knew the key to success was making sure that it was a frictionless and easy experience for the end-user, and this is what we focused on,” said Bryon Colby, senior vice president of digital commerce for Ballard Designs parent company Cornerstone Brands, West Chester, OH.
“Users don’t want to dedicate time to learning how to use a new app and downloading QR readers is an extra step they shouldn’t be forced to take,” he said. Read More