Custom apps created by Marxent Labs of Beavercreek allow users to watch a hidden video on Heineken bottle labels, or to “see through” the models’ clothing in a Moosejaw apparel catalog when viewed through a smartphone or tablet.
“It is creating a kind of magical experience for consumers as they interact with brands,” said Barry Besecker, a Wright State University graduate and Tipp City native who co-founded Marxent in 2010 with his brother, Bret, aka “Beck.” Read More
Marxent Via @NextRealityNews, @Snapchat sells advertisers on #AugmentedReality with new e-commerce features: https://t.co/gEsCrQO7am
Marxent RT @FutureStores: Visual commerce has been growing in popularity thanks to social media platforms such as @Pinterest and @Instagram. Howeve…
Marxent Via @TheNewEconomy, #AugmentedReality will change how retailers engage with consumers: https://t.co/NXUnOYi96r