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40 AR Examples – The Definitive Guide to Augmented Reality in Retail


Top 40 use cases for AR in retail

Marxent has nearly a decade of experience in researching, inventing and understanding uses of AR in retail scenarios. We’ve seen dozens of examples of Augmented Reality in retail and selected this collection as the most useful and relevant. Discover 30 AR retail use cases, including examples from home improvement, furniture, jewelry, and beauty retailers. New to augmented reality and looking for basic info? Visit our AR Basics for Retail guide.

40 AR Examples – The Definitive Guide to Augmented Reality in Retail

Video recap of 10 best Augmented Reality retail mobile apps of 2019

Looking for an overview of top AR apps in retail? Watch this quick video featuring the 10 best Augmented Reality retail apps of 2019.

Explore AR retail use cases

The best examples of “at home” AR retail experiences are in the furniture, DIY and beauty categories. These are designed to solve major consumer consideration crises, such as selecting a paint color or choosing a sectional, side table, lamp or coffee table that matches existing decor. Some of the challenges of putting 3D content into real world spaces include ensuring that the scale of the objects is sensical, accelerating tracking to reduce latency, realism, and color accuracy. Gap also offers a virtual fitting room app. Here’s our own countdown of the best examples in, Furniture AR, Beauty AR, Jewelry AR, Home Improvement AR.

Examples of Augmented Reality by Furniture Retailers

Consumers are well aware that Augmented Reality is available for furniture shopping from various retailers, and over 60 percent of consumers want to shop for furniture using AR. The use case is similar across retailers of furniture, home decor, and small appliances. Below is a list of nine Augmented Reality apps for furniture, including Amazon’s AR View app which includes a lot of products, but mostly home decor rather than furniture.*

*Click the plus sign at the end of each grey bar to expand and see each AR use case.

1. Decor Matters: Design and Shop

Decor Matters mixes game design with serious home decorating tools that aim to keep shopping for new furniture and homegoods fast and easy. The application allows users to create DIY design projects — start from scratch, or converting existing design concepts from Pinterest, Houzz and Instagram — and provides “inspiration pages” to keep users motivated and trying new design options. Decor Matters AR feature allows users to preview their homegoods upgrades in their own space, allowing the shopper to judge fit and how well the new items with mesh with the existing design. Decor Matters includes millions of home furnishing options from renowned retailers like Target, Overstock, Crate & Barrel, Pier 1, West Elm, IKEA, Ashley, and more.

Decor Matters is a free download, though the app has in-app purchases to unlock “premium” features like expanded design inventory and personal decor.

2. Homestyler Interior Design

The Homestyler app lets users create their own design projects, and share them with family and friends to get feedback or to bask in their adulation. Users simply take a picture of their room, upload it to the Homestyler app and start designing. The app includes thousands of home furnishing options from the likes of IKEA, Target, Crate & Barrel and Pier 1, so users are never at a loss for products to try in their space. Homestyler then lets users check out products in their space through an Augmented Reality View. In addition to powerful design tools, Homestyler is also a hub for thousands of home improvement professionals, and the app offers regular design contests for users to show off their skills.


3. IKEA Place

The marketing around the IKEA Place ARKit app focused on the question “Will it fit?” The IKEA Place AR experience was developed with the particular problem of fit in mind — and to allow customers to avoid mistakes and returns by allowing for 3D at-home furniture preview.


In a pre-ARKit attempt at using Augmented Reality for furniture retail, IKEA used AR to help customers determine fit and preferences virtually interacting with the IKEA catalog. IKEA Place was first published back in 2011, but has been updated multiple times since the initial release.


4. Macy’s Augmented Reality Furniture App


Macy’s uses a 3D Cloud-based Augmented Reality API to make 3D AR furniture available in their native iOS app. Consumers shopping for furniture using the Macy’s native iOS app simply tap the “View In My Room” button on the product detail page of the furniture that they’re interested in visualizing. This launches the AR camera feature and allows them to place the 3D furniture into the context of their own homes.

5. Houzz – View In My Room 3D


In one app, Houzz customers can get ideas for their home renovations, shop for products, and find professionals in their area to do the work. In the company’s View In My Room 3D, users combine items and see how they will look together and in their rooms.


“It’s hard to shop for furniture” – that’s why Houzz developed View In My Room 3D. It’s not just about colors, but dimensions and size. View In My Room 3D works on iPhones and iPad and makes hundreds of thousands of products available through AR.

6. Bob’s Discount Furniture App with Augmented Reality


Similar to Macy’s, the Bob’s Discount Furniture app uses a 3D Cloud-based AR API in a native iOS shopping app. The app allows furniture shoppers to try out different combinations of furniture in their homes.

7. Magnolia Market – Shopify AR app


Chip and Joanna Gaines from HGTV have an app created by Shopify that allows people to see how accessories will look in their homes. The Magnolia Market app will detect a surface and users can place items on that surface.

8. American Furniture Warehouse – AFW Visualizer app

American Furniture

Similar to Macy’s and Bob’s, the American Furniture Warehouse AFW Visualizer app also uses a 3D Cloud-based AR API in a native iOS shopping app.

9. Anthropologie


Customers can customize their selections and see how they will look in their rooms.

10. Pottery Barn – 3D Room View

Pottery Barn

This app claims it will take the guesswork out of furniture shopping. The 3D Room View app uses both AR and VR to design a space with Pottery Barn products.

11. Amazon AR View App


More home decor and small appliances than actual furniture, this at-home AR-enabled shopping experience is a part of Amazon’s native iOS app.  Amazon’s AR View requires an iPhone 6S or newer running iOS 11. Download and open the main Amazon app then click on the camera next to the search bar .From the floating menu, choose “AR view.”

Examples of Augmented Reality in Beauty Industry

1. Mary Kay Mirror Me

The Mary Kay Mirror Me app lets users try on makeup using only their smartphone. Unlike other apps that require an uploaded photo, Mirror Me works with the camera on iOS and Android devices to let shoppers apply hundreds of Mary Kay products, shades and looks to their face in real time. No fuss, no muss, no cleanup required. Users can share their unique looks via email or social media platforms, and purchase their desired products directly from the app.

2. L’Oreal Style My Hair

The L’Oreal Style My Hair app uses Augmented Reality to let users check out new hairstyles and colors without the fear and apprehension that come with changing a hairstyle. The app’s AR tracking is solid enough that users can move around and flip their hair, to get a better idea of how a hairstyle will look in real life. As with most beauty apps, the L’Oreal Style My Hair app also features multiple sharing options, so you can poll your friends on which new do is right for you. Once a winner is chosen, users can use the app to find a L’Oréal salon and make their new cut a reality.


3. InkHunter

It’s hard to think of an industry that has to battle fears of buyer remorse more than tattoo parlors. Getting inked is permanent, which is why the InkHunter app is such a terrific use of Augmented Reality to solve a real-world problem. InkHunter allows users to preview any tattoo design on their body. The app includes a gallery of designs, but users can also use their own or pull images off the web. users can tweak the look of the tat with the included photo editor, then view their potential permanent addition from different angles using the AR view. InkHunter is available in both the Apple App Store and Google Play.

4. Sephora Virtual Artist


Sephora’s Virtual Artist is the Augmented Reality beauty app that started it all. Initially, the app allowed users to upload a selfie and “virtually try on” various products that could be purchased from Sephora. In 2018 it was updated to allow users to view themselves moving in real-time as their selected makeup application moves with them. According to Retail Dive, the update was backed by research showing a 22 percent drop in conversion rates when virtual products did not line up or appear correctly on the user’s face.

5. L’Oréal Paris

L’Oreal Paris

The L’Oreal Makeup Genius app lets customers try on makeup, blend different shades on their faces, and mix products to get the results they want. By scanning the product’s bar code in a store or selecting the product online, the app will apply it to the customer’s face using Augmented Reality. L’Oreal owns Modiface, the company behind Sephora’s Virtual Artist app.

6. Sally Hansen ManiMatch – Holition

Sally Hansen

A few years ago, Sally Hansen, a Coty company, attempted to make finding the perfect nail polish as easy as opening an app. With a quick scan of your hand, the app can unlock over 200 shades of Sally Hansen nail polish to try-on in real time. One of the features that they touted at the time was a color suggestion engine that provided personalized choices based on the shoppers skin tone. Shoppers could also buy shades directly from the app. There was definitely interest among beauty consumers, but Coty let the app fizzle. The app is still available in the App Store, but was last updated in 2016.

7. Wanna Nails – Manicure Try On

Wanna Nails

The same concept used by the Sally Hansen ManiMatch app was attempted by AR developer FaceCake around the same time. More recently, a company called WANNABY published the Wanna Nails app which has a 4.5-star rating and over 500 reviews. The app is enabled for purchases from

Examples of Augmented Reality in Jewelry Shopping

1. Dangle AR

Dangle AR, from developer FaceCake, allows users to virtually try on earrings using Augmented Reality visualization. The app features a live video feed view, where the user can check out potential earrings that move in a realistic way and maintain proper relative sizing to inspire shopper confidence. Dangle also offers personalized recommendations and provides users with a curated jewelry box of virtual earrings just waiting to be tried on. Users can then share their look via social media or make a purchase right from the app.

2. Shop 4 Rings

Shop 4 Rings, from developer Try On Guru, lets shoppers do exactly what the name implies: Virtually try on rings using an Augmented Reality visualization app. The mobile jewelry store uses a host of cutting edge technology (AR, machine learning, etc.) to properly size a shopper’s finger according to local customs (seriously, different countries have different standard ring sizes), and then lets them swipe through an assortment of rings that convincingly appear via 3D visualization. The store includes a selection of over 300 rings with full descriptions, sizes and price ranges. Social media sharing is built in as well, because what fun is a new ring if you can’t show it off to your friends?


3. Say Yes!

Say Yes! is a fun application for trying on potential engagement rings without needing to visit a physical jewelry store. Say Yes! uses hand-recognition technology in concert with Augmented Reality visualization to map a users hand and “put a ring on it,” letting shoppers decide if they like the look of their new bling. Say Yes! then lets shoppers purchase their favored ring and have it shipped directly to them straight from the app. Finally, users can use built-in integration to share an image of their hand adorned by their chosen ring to social media sites like Instagram and Pinterest.

4. Diamond Hedge

Diamond Hedge

On average, shoppers spend around $6,000 on the purchase of a diamond engagement ring, according to While purveyors of fine jewelry such as Blue Nile, Zales, James Allen, and Kay used photo-based Augmented Reality experience in early attempts to help shoppers visualize their options, Diamond Hedge took a slightly more ambitious approach. The Diamond Hedge app for iOS and Android uses the phone camera to track the base of the finger and place a ring on it real time. So you’re looking at an AR ring on your real hand in the real world, rather than on a photo of your hand.

5. Wanna Jewelry

Wanna Jewelry

Specializing in Augmented Reality retail try-on experiences, WANNABE takes on jewelry with their Wanna Rings AR app.

6. Bella Luce - Augmented Reality Jewelry Try On

Bella Luce

Another one from the archives of 2011, the Bella Luce Augmented Reality jewelry try-on app was developed by the luxury AR experience company, Holition. The app relies on a piece of paper as a marker to place the ring on the shopper’s finger in real-time AR. Holition created a similar brand activation experience for watch try-on for Tissot around the same time.

Augmented Reality Jewelry Try On.

7. Tissot - Augmented Reality Watch Try-On at Selfridges


In 2010, luxury watch company Tissot invested in an Augmented Reality brand activation that ran for a limited time at Selfridges London. Holition, the developer of the app, claims that the activation led to an 85% lift in sales during the course of the promotion. It was great for PR due to the experimental nature of the shopping experience. Similar to the Bella Luna experience (both experiences were pre-markerless AR) shoppers had to wear or hold a paper watch band with an AR marker to try on Tissot’s AR watches.

Examples of Augmented Reality in Home Improvement

1. Magicplan

Magicplan lets users create floor plans using the camera on their mobile device. The application automatically detects and captures windows and doors, measures ceiling heights, and draws a floor plan. Once the room is created (in as little as 30 seconds), Magicplan enables material and cost estimation, placement of 3D models, and virtual tours. Floorplans can be viewed in 3D and 2D views, exported in a variety of file formats (PDF, JPG, etc.), and are compatible with Excel, AutoCAD and design other programs. Magicplan is a free download, but there are in-app purchases and a subscription charge for the more advanced features.

2. Housecraft

Billed as “An AR Toybox for your home,” Housecraft makes it easy to plan for future homegoods purchases and upgrades. Housecraft uses Augmented Reality to let users place 3D models of furniture throughout their home (they just added hot tubs!), in the process determining whether the items fit and how they will go with the existing pieces. Housecraft also allows users to save room configurations for later viewing. The app is a free download from the iOS App Store or Google Play.


The app lets people see how items like faucets and light fixtures will look in their home.

4. Lowe’s Home Improvement - Measured by Lowe's


The Measured app turns a phone into a digital tape measure and provides instant measurements.

5. Home Depot


The Project Color app and online Color Center allow customers to virtually try paint colors. The company’s store app allows furniture placement in an existing room.

6. Sherwin Williams

Sherwin Williams

The Sherwin-Williams ColorSnap mobile app is focused on the problem of helping customers to narrow down their color choices. It allows people to match colors using photos or see how a color will look in a room. Benjamin Moore offers a similar experience, with a web-based AR tool that allows people to see how paint colors will appear. Customers can upload a photo from a computer, define areas, and select a paint color to see how it will look.

Augmented Reality Retail Apps for Fashion and Footwear

1. Wanna Kicks

Sneaker freaks love to try on new shoes, and the Wanna Kicks app is here to let them sort through — and drool over — a wide variety of new and classic sneaker designs. Wanna Kicks uses Augmented Reality visualization to enable shoppers to see how potential sneaker purchases will look on their feet. Users can check out their new look, then grab a video for sharing on social media. The app is currently available exclusively as a free download from the Apple App Store.

2. Crocs LiteRide AR

The Crocs LiteRide AR app is highly use-case specific, but points the way for other brands looking to make innovative use of 3D visualization in marketing and sales. In a quasi-throwback move, the Crocs LiteRide AR uses a shoebox as an AR tracker — remember those? (The app works with or without the marker.) A Crocs customer can point their smartphone camera at the box, which triggers visual overlays of information about the Crocs contained within. The Crocs LiteRide AR app was created specifically to hype the Crocs LiteRide product, which severely limits what a user can do with it — but the idea of having digital info encoded into a product’s packaging has many useful applications across industries and should become more common soon.

3. Gap – Gap Dressing Room AR App by Avametric


Gap Dressing Room lets customers select specific items of clothing in different sizes and to see which ones fit better.

4. Nike SNKRS


Designed by a special office located in Manhattan called S23NYC (a reference to Michael Jordan’s number), the Nike SNKRS app is an experimental project that has been aimed at engaging with the quintessential sneaker collector, or what Fast Company refers to as “obsessed superfans.” The app uses a combination of exclusive promotions, geofencing and Augmented Reality to help fans unlock rare sneakers.

5. RIXO London


Not everyone can attend a runway fashion show. The RIXO Augmented Reality app offers brand fans a way to bring a fashion show home.

6. Lacoste


The international retailer’s app allowed people to virtually try on shoes to see how they would look on their own feet.

7. Converse – The Converse Sampler App


The Converse Sampler App shows how different styles of Converse shoes look on a customer’s feet. The shopper can snap a photo for sharing on social media.

8. Moosejaw


This provocative app called X-Ray allowed customers who were looking at a printed catalog to see images of what the models would look like in their underwear.

9. Airwalk – Invisible Pop Up Store by GoldRun


GoldRun founder Vivan Rosenthal was very early to the market with Augmented Reality solutions for retailers, specializing in a combination of AR and location-based marketing. To build brand awareness, back in 2010, the sneaker brand Airwalk created invisible pop-up stores in various locations in partnership with GoldRun. The app did millions in sales and the exclusive products sold out. In addition to Airwalk, Nike, AXE body spray and others created GoldRun AR real-world treasure hunt experiences (think of it as Pokemon GO for brands) between 2010 and 2013. In 2014, the company changed direction and its name (now it’s Snaps), and became a conversation cloud company.


AR Basics for Retail Guide


Understanding the role of Augmented Reality in retail

How do we know so much about AR in retail, and what makes us qualified to write a definitive guide on the subject? At Marxent, we’ve been working on Augmented Reality retail apps for nearly a decade. Our first AR retail app was the legendary Moosejaw X-Ray app, which supercharged Moosejaw’s Black Friday sales results back in 2011. It was the first AR retail app to have a published case study showing ROI behind it — a whopping 37 percent increase in Black Friday catalog sales attributed to the app — and it showed us that AR would play an increasingly important part in the future of shopping. Since then, we have been in a constant cycle of inventing, testing and iterating on AR retail concepts.

Over the years we’ve looked at everything from Augmented Reality solutions for catalog retailers, brick-and-mortar retailers, retail brand activations and on augmenting sales inserts for grocers. The promise that AR technology holds for retail is compelling, but most retailers have been slow at putting AR into action, while those who have found it a challenge to sustain their efforts over time.

Benefits of Augmented Reality in retail

Consumers and retailers alike are taking Augmented Reality seriously. 32% of retailers plan to implement Augmented Reality within three years and 48% of shoppers would be more likely to shop at a retailer that utilizes AR, according to the BRP 2018 Digital Commerce Benchmarking Survey. In furniture and beauty retail, Augmented Reality has already become table stakes. Fashion and home improvement are close behind. Retailers have been investing in AR to:

  • Engage customers
  • Visualize purchases in context
  • Improve customer satisfaction and reduce returns
  • Personalize the shopping experience
  • Provide self-service store navigation
  • Reduce hygiene issues
  • Create content for social media

Visual search, data overlays and Augmented Reality glasses in retail

Retailers have also long played with the idea of using AR to project product data around merchandise in physical retail stores. You’ll see some examples of that here, but they are dated. I expect that with the launch of Hololens 2 we may start to see some more interesting and sustainable apps publish in this category. Developers have also been playing with early retail applications for the Microsoft HoloLens. For instance, using the AR glasses to overlay data such as store traffic patterns captured by beacons or to see how customers are interacting with merchandise. [Source: ZDNet, Adobe puts the HoloLens to work.]


A late 2016 survey of 1,062 shoppers across the USA by the retail research firm Interactions Consumer Experience Marketing, Inc. provided some insight about the impact of AR in retail.

By 2020, AR is expected to generate $120 billion in revenue, so there is an incentive to adopt some form of AR.

The research also found:
• 77% of shoppers want to see product features like colors or style
• 71% of shoppers would shop at a retailer more often if it had AR
• 65% want product information through AR
• 61% of shoppers prefer to shop at stores that have AR versus ones that don’t
• 55% say AR makes shopping fun
• 40% of people willing are to pay more for a product if they can experience it first through AR

AR Furniture Shopping

Augmented Reality is making its way into many retail sectors, but there are a few that use it more than others.
• 60% – Furniture
• 55% – Clothes
• 39% – Foods and beverages
• 35% – Footwears
• 25% – Cosmetics
• 25% – Jewelry
• 22% – Toys

What Retailers should avoid when using Augmented Reality

AR is flashy. AR is trendy. AR is hot. It’s easy to want to embrace it, but before diving into it, there are some things to avoid.

Do not use AR just to use AR. If it just provides flare and does not enhance the customer experience, it can lead to missed opportunities. If cost is a barrier, businesses can collaborate with others to get some of the basic functionality they desire.

AR needs to be accurate. If something does not look realistic, it will not have the desired impact for a consumer. For example, placing a giant 3D chair into a room but not being able to scale it to size does not help customers visualize how that particular chair will fit into their space. Tracking of backgrounds is also important. It all needs to look and feel real with many choices and options available.

On a related note, speed is very important. If it takes too long for an image to render or load, customers will not use your app. If there are too many steps necessary to make the AR work, customers will shy away.

Augmented Reality and the future of retail

Augmented reality is an important part of the future of retail. According to a study in the Journal of Retailing, some shoppers research products before buying and others are more impulsive. Strong visual presentations can help guide purchasers toward your company or product.

The data from an AR app can help the retailers gain knowledge about customers and their buying decisions. According to the study, retailers that do not embrace technology could be left behind:

“In conclusion, newer forces will influence how shoppers select channels, choose products and services and make purchases. The worlds of online and offline are converging. Knowing what is different and what is similar in these two worlds, as well as how new technologies are going to impact both, is key for the future of retailing. Innovations are likely to help customers make good decisions, feel less time pressure, or even increase their confidence and satisfaction with their decisions. Retailers, in turn, need to embrace these new and emerging technologies to make their customers even more engaged, while also making their lives simpler. Finding ways to do so remains an important area of inquiry, worthy of continued exploration.”