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Home / Articles by: Beck Besecker
Beck Besecker

Beck Besecker

About Beck Besecker

Beck Besecker is the co-founder and CEO of Marxent, the leader in mixed commerce, Virtual Reality and Augmented Reality solutions for homebuilders, retailers and manufacturers. Prior to founding Marxent, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient (now NCR AMS) was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network.

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Here are my most recent posts

B.I.G. Recognition: Feedback gets an upgrade — Marxent @ Work

Every manager has their own way of giving feedback. Some lean on one on one interactions, while others look to… continue reading

Respond to requests like a pro – Marxent @ Work

Those that have been here at Marxent for some time have heard me talk about Chuck Wise, my first boss… continue reading

40 AR Examples – The Definitive Guide to Augmented Reality in Retail

Transforming The Future Of Retail Using Virtual Reality

“What does digital transformation really mean in retail?” asks online news portal Bold Business in their piece, Transforming The Future… continue reading

Retail Tech Podcast: Marxent CEO Beck Besecker

Marxent CEO Beck Besecker was this week’s featured guest on the Retail Tech Podcast. Beck joined host Darius Vasefi to talk about… continue reading

We’re hiring: Why your favorite superhero matters

A great company culture develops from the inside out. The people on the ground floor craft the character of a… continue reading

Free eBook: The Retail Innovators Guide to AR & VR

Want to be a Augmented and Virtual Reality retail innovator? You need a plan. Successfully implementing Augmented and Virtual Reality… continue reading

This is the story of how I tamed a giant octopus

What do jobs in Virtual Reality have to do with a giant octopus? For those of you who don’t know,… continue reading

Get your s*@! together: What’s your personal process?

There is nothing better than working with a colleague that has his or her s*@! together. That is, they have… continue reading

How your boss knows you have your s*@! together

I recently wrote a blog post called “Get your  s*@!  together.” The post offers  up some of the techniques that guide my… continue reading

Why I love bad news

Good news vs. bad news: The 75/25 rule There is a monster on the loose. It may be hiding under your… continue reading

Make mistakes. You might learn something

Make mistakes – you might learn something A company’s culture ultimately dictates how much risk the employees are willing to take. The… continue reading

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