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Macy’s monthly video series, Beyond the Boardroom, features Chairman and CEO Jeff Gennette getting out into Macy’s stores to check out the latest retail innovations the company is brining to market. For the most recent Beyond the Boardroom, a camera crew followed Gennette as he talked to colleagues about one of Macy’s latest technology initiatives – using Macy’s Virtual Reality furniture shopping app to help customers bring their living spaces to life when purchasing new furniture.

Macy’s Virtual Reality furniture: “We want it (VR) in as many stores as possible”

From Macy’s post:

Using VR in our stores is a terrific example of combining technology and the human touch. Powered by Marxent’s 3D Cloud and VR solution, customers can design their living spaces on an iPad with the help of a Macy’s colleague and use a VR headset to immerse themselves into the space and make adjustments to furniture placement. Our customers can virtually try out potential purchases, eliminating worry over choosing the right pieces for their home and significantly reducing returns. We also can offer a full range of furniture in less than half the space. We hope to have VR in as many stores as possible – starting with 60 stores this summer.


“We’ve now set up the foundation for Macy’s to use Virtual Reality, which will fuel growth in other parts of the company,” said Mohamed Rajani, Director, Business Development, New Concepts and Partnerships. “We’re at the cusp of seeing a mass adoption of virtual and Augmented Reality technologies, so we’ll be able to leverage the success we’ve had in furniture to take these technologies to the next level at Macy’s.”

Check out the latest episode of Beyond the Boardroom:

Click the link to read the complete “Beyond the Boardroom: Virtual Reality, Combining Technology and the Human Touch” on Macy’s website.

Marxent is the leader in AR/VR 3D Visualization for retailers, and has been recognized as a top AR/VR Company by DesignRush. Learn more about Marxent here.

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