5 top Virtual Reality & Augmented Reality trends for 2015

5 top Virtual Reality & Augmented Reality trends for 2015

UPDATE: What are the top Virtual Reality and Augmented Reality trends for 2016? A lot has changed since we originally published this article in January of 2015. At CES 2016, there was untold excitement about Virtual Reality and the near term potential of the...
Augmented Reality retail apps: 5 elements of effective AR campaigns

Augmented Reality retail apps: 5 elements of effective AR campaigns

As Augmented Reality retail technology evolves, new possibilities for mobile retail applications are emerging. Retailers are increasingly using the technology to engage consumers and draw them into stores. Strategic and creative AR campaigns have the capacity to build...