VisualCommerce™ Platform
AR/VR for Omnichannel Retail, Home Builders & Building Products

Configure and visualize 3D products, scenes and worlds in Markerless Augmented Reality or Virtual Reality.
Omnichannel AR and VR that just works

VisualCommerce™ is the omnichannel Augmented Reality and Virtual Reality platform that puts 3D configuration and visualization however, wherever your customers shop.

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Omnichannel AR and VR that just works

VisualCommerce™ is the omnichannel Augmented Reality and Virtual Reality platform that puts 3D configuration and visualization however, wherever your customers shop.

The proven omnichannel Augmented Reality and Virtual Reality platform for retailers, home builders, and building products manufacturers

VisualCommerce™ is the award-winning cloud-based content management system and suite of Augmented and Virtual Reality solutions for manufacturers, retailers and homebuilders. A proven solution designed to bring the power and persuasion of Virtual Reality and Augmented Reality to everything from shopping for a home to furnishing a home, VisualCommerce™ AR and VR experiences scale to the enterprise, build buyer confidence and deliver sales. Which solution is right for you?

  • VisualCommerce™ Mobile is the portable, tablet-based Markerless Augmented Reality visualization tool with VR mode for in-field sales.
  • VisualCommerce™ Web is the online configure, price and quote tool for semi-custom products that works in a standard web browser.
  • VisualCommerce™ VR Showroom is the in-store Virtual Reality showroom that provides endless aisle shopping within a small retail footprint.
  • VisualCommerce™ Touchscreen Showroom is “VR without a headset,” offering retailers and brands an intuitive and locationally flexible endless aisle shopping experience.

VisualCommerce Virtual Reality and Augmented Reality platform capabilities overview

The core of any product visualization experience is scale and flexibility of content. The VisualCommerce™ platform for Augmented and Virtual Reality applications was developed to support implementations in mobile, web-based and retail environments that require a large amount of realistic, smart product content delivered efficiently.

VisualCommerce™ has it covered: From Project Tango and Oculus Rift to HTC Vive and Microsoft HoloLens

When you’re planning a Virtual Reality or Augmented Reality project, it’s tempting to lead with a specific device strategy. From Oculus and HoloLens to Project Tango, the market is flooded with exciting new AR and VR technologies to test. Using VisualCommerce Showroom to power your Augmented Reality and Virtual Reality experiences means that your content investment is protected and can be reused in endless scenarios. Once your 3D products have been loaded into the VisualCommerce™ 3D content management system, they can be exported into AR/VR experiences across platforms. We offer app templates and support for Project Tango, Samsung GearVR, Oculus Rift, Microsoft HoloLens, HTC Vive, Google Cardboard, YouTube 360, and any other technology or head-up display that comes to market.

The product visualization platform for AR and VR

Marxent’s VisualCommerce  empowers retailers and manufacturers with realistic 3D product catalogs viewed through Augmented and Virtual Reality visualization tools. A fully-featured 3D virtual reality design studio and showroom, our product visualization platform gets large-scale and semi-custom products into the hands of prospective customers without the costs, complications and physical limitations of tangible samples. Using Markerless Augmented Reality and Virtual Reality, VisualCommerce™ enables virtual 3D product visualization, customization and configuration to create an emotional, connected sales experience.

Industry-leading 3D content and file management for virtual products

Transform rigid, bandwidth-hungry 3D models into flexible, featherlight and dynamic virtual product catalogs that are created once and deployable to any device or app.  With VisualCommerce, virtual products can be shared and managed independently and with multiple levels of detail for both repurposing and future-proofing. VisualCommerce enables efficient, scalable upload and distribution of 3D media files that are cross-platform compatible, supporting Google Tango, iOS, Android and HMD/Samsung GearVR and all emerging HUD and AR technologies.

Visualization and configuration for high-consideration and semi-custom products

VisualCommerce™ virtual product catalogs enable a new level of mass customization, inspiring a blend of buyer confidence and creativity. Compose virtual products into scenes, configure assembled products with snap-and-click wizards, and interact with real product features for realistic feedback, including features like opening and soft-closing doors, turning lights on and off, pressing buttons to facilitate an animation, or turning dials and knobs.

Think big, start small and scale

VisualCommerce™ is the only robust AR/VR SaaS platform that scales to the enterprise. Our accessible pilot program helps stakeholders demonstrate value with an efficient time-to-market. Once a pilot has been validated, it’s easy to upgrade to a complete 3D inventory of products.

VisualCommerce™ works for the enterprise

Used by Ashley Furniture,  Lowe’s Home Improvement, and AZEK Building Products, VisualCommerce™ suite of products platform is robust, mature and built for the enterprise. Applications include sales demos, events, service and ecommerce. Publication options include custom branded apps (white label) or integration into an existing mobile app (SDK).

VisualCommerce™ Mobile

Mobile “in-field” AR marketing and sales visualizers to replace samples and sales brochures
Pre-built scenes with options to view alternate finishes, textures, and options
May support an entire product catalog
Bonus: Add "space capture" and configuration tools

VisualCommerce™ Web

Web-based 3D configuration and visualization
Consumer or contractor-focused 3D “CPQ” design solution
Supports entire product catalogs and complex business rules
Bonus: White-label editions for channel partners

VisualCommerce™ VR Showroom

In-store 3D space configuration and virtual reality visualization
Fast and engaging tablet-based design experience and VR “test drive” Bonus: Publish for at-home use
Accelerates sales and increases basket size
Bonus: Publish as a consumer app for "at home" access

VisualCommerce™ Touchscreen Showroom

Small footprint allows retailers go where their customers are
Endless Aisle shopping through a fast and engaging touchscreen experience
3D products + Touchscreen = VR without a headset
Allows customers to shop for high-consideration products in non-traditional locations

VisualCommerce™ Platform works for

Manufacturers and wholesalers
Sales organizations
Furniture & flooring manufacturers
Car dealerships
Home product retailers or manufacturers
Multichannel retailers
Ecommerce websites
Catalog retailers
POS or POP displays

Devices + Technologies

Project Tango
HTC Vive
Microsoft HoloLens
Oculus Rift
Samsung GearVR
YouTube 360


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