“The Virtual Products Platform”

Configure and visualize 3D products, scenes and worlds in Augmented Reality or Virtual Reality.
Visualize products in 3D

Experience the enterprise Augmented Reality - Virtual Reality platform behind the Lowe's Holoroom.

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Visualize products in 3D

Experience the enterprise Augmented Reality - Virtual Reality platform behind the Lowe's Holoroom.

Did you see VisualCommerce™ VR at CES 2016 or IBS 2016?

VisualCommerce™ and the Lowe’s Holoroom were on display at CES 2016 and IBS 2016. Both shows were terrific and we met some amazing people.

VisualCommerce™ for Virtual Reality and Augmented Reality

VisualCommerce™ has it covered: From Project Tango and Oculus Rift to HTC Vive and Microsoft HoloLens

When you’re planning a Virtual Reality or Augmented Reality project, it’s tempting to lead with a specific device strategy. From Oculus and HoloLens to Project Tango, the market is flooded with exciting new AR and VR technologies to test. Using Marxent’s VisualCommerce to power your Augmented Reality and Virtual Reality experiences means that your content investment is protected and can be reused in endless scenarios. Once your 3D products have been loaded into the VisualCommerce3D content management system, they can be exported into AR/VR experiences across platforms. We offer app templates and support for Project Tango, Samsung GearVR, Oculus Rift, Microsoft HoloLens, HTC Vive, Google Cardboard, YouTube 360, and any other technology or head-up display that comes to market.

The product visualization platform you’ve always dreamed of

Marxent’s VisualCommerce is the virtual products platform, designed to empower retailers and manufacturers with next-generation Augmented and Virtual Reality visualization tools. A fully-featured 3D virtual reality design studio and showroom, our product visualization platform gets large-scale and semi-custom products into the hands of prospective customers without the costs, complications and physical limitations of tangible samples. Using Augmented Reality and Virtual Reality, VisualCommerce™ enables virtual 3D product visualization, customization and configuration to create an emotional, connected sales experience.

Industry-leading 3D content and file management for virtual products

Transform rigid, bandwidth-hungry 3D models into flexible, featherlight and dynamic virtual product catalogs that are created once and deployable to any device or app.  With VisualCommerce, virtual products can be shared and managed independently and with multiple levels of detail for both repurposing and future-proofing. VisualCommerce enables efficient, scalable upload and distribution of 3D media files that are cross-platform compatible, supporting Google Tango, iOS, Android and HMD/Samsung GearVR and all emerging HUD and AR technologies.


Visualization and configuration for high-consideration and semi-custom products

VisualCommerce™ virtual product catalogs enable a new level of mass customization,  inspiring a blend of buyer confidence and creativity. Compose virtual products into scenes, configure assembled products with snap-and-click wizards, and interact interact with real product features for realistic feedback, including features like opening and soft closing doors, turning lights on and off, pressing buttons to facilitate an animation or turning dials and knobs.

Think big, start small and scale

VisualCommerce™ is the only robust AR/VR SaaS platform that scales to the enterprise. Our accessible pilot program helps stakeholders demonstrate value with an efficient time-to-market.  Once a pilot has been validated, it’s easy to upgrade to a complete 3D inventory of products.

VisualCommerce™ works for the enterprise

Used by Lowe’s Home Improvement, Simmons Bedding Company, AZEK Building Supplies and Scranton Products, the VisualCommerce™ 3D Virtual Reality Design Studio and Showroom platform is robust, mature and built for the enterprise. Applications include sales demos, events, service and ecommerce. Publication options include custom branded apps (white label) or integration into an existing mobile app (SDK).

VisualCommerce™ is ready for:

Manufacturers and wholesalers
Sales organizations
Furniture & flooring manufacturers
Car dealerships
Home product retailers or manufacturers
Multichannel retailers
Ecommerce websites
Catalog retailers
POS or POP displays
Packaging manufacturers

Product options

White label or custom branded app
SDK for integration into an existing app
3D animated products (priced per unit)
Product hot spots and tours
Sound effects
Camera view for placing a 3D object in a real world environment
Image capture and social sharing
Pinch-to-scale gesture control
Extended tracking
Menu options
Custom UX & navigation
Custom configuration & color options
Ecommerce integration (IBM Websphere, Magento, etc...)
Google Analytics integration

Devices + Technologies

Project Tango
HTC Vive
Microsoft HoloLens
Oculus Rift
Samsung GearVR
YouTube 360


Lowe's NetApp TimberTech Midmark
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