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Sonia Schechter

Sonia Schechter is the CMO for 3D Cloud by Marxent. She has worked with several venture-funded startups and has an extensive background in marketing Augmented Reality, Virtual Reality, and emerging technologies. Sonia holds an MSJ from Northwestern's Medill School of Journalism and a BA in English Literature from Earlham College. While she works out of the St. Pete, Florida Office, she grew up in Indiana and spent much of her career in Seattle. She is somewhere between a Midwesterner and a Seattlite at heart.

What is a USD File? 3D Storage, Collaboration, and its Role in the Metaverse

What is a USD file? A USD, or Universal Scene Description, file is a 3D asset format and much more…. continue reading

6 Ways Interior Design Teams are Using 3D to Improve the Customer Experience

Here are 6 ways that interior design teams from major retailers like La-Z-Boy, Joybird, and Design Within Reach are using 3D to improve the in-house interior design experience.

STEP Files Simplified: How to Open, Convert, Edit, and Create

What is a STEP or STP file? A STEP file is a commonly used standard computer-aided design (CAD) file format…. continue reading

Essential Guide to WebAR: Benefits, Challenges, and Uses

Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.

Ecommerce Photography: What It Is, How to Do it Yourself, and How to Hire a Pro

How ecommerce photography can help increase sales, what you need to take photos yourself, and questions to ask if you want to hire a pro.

360 Product Photography Essentials: Equipment, Steps and Tech

Explore the basics of 360 product photography. This guide covers the equipment, how to take the photos and how they can help your sales.

Top WebAR Examples: Retail, Home Improvement and Automotive

Learn by example how different industries use WebAR technology to level up digital content and the customer experience.

Metaverse Content 101: Types, Examples and Creators

The metaverse will usher in a new era of immersive content supported by a robust creator economy. Learn how to create now to engage consumers today & tomorrow.

The Metaverse E-commerce Ecosystem

The metaverse offers opportunities for brands that adopt Web3 habits. Learn what it takes to make it the core of your revenue from examples and pro tips.

Metaverse Marketing Mindset: Opportunities, Strategies, and Challenges

What Is the Metaverse? The metaverse is a network of immersive digital worlds. People socialize, work, and play there, parallel… continue reading

3D Photography: Tips, Tricks, and Ecommerce Applications

Learn the basics of 3D photography and discover methods for creating 3D visuals to promote your e-commerce business.

Essential Guide to 3D Product Configuration: Use Cases, Tips and Checklist

What Is a Product Configurator? A product configurator is software that allows people to customize an item and see how… continue reading

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