
Sonia Schechter
Sonia Schechter is the CMO for 3D Cloud by Marxent. She has worked with several venture-funded startups and has an extensive background in marketing Augmented Reality, Virtual Reality, and emerging technologies. Sonia holds an MSJ from Northwestern's Medill School of Journalism and a BA in English Literature from Earlham College. While she works out of the St. Pete, Florida Office, she grew up in Indiana and spent much of her career in Seattle. She is somewhere between a Midwesterner and a Seattlite at heart.

3D Product Merchandising: Benefits, Technology and Examples
What is visual merchandising? Visual merchandising is a way of presenting products in stores to attract more shoppers and grow… continue reading
Product Configurator Examples: Benefits, Types, and Innovative Solutions
What Is a Product Configurator? A product configurator is a tool that lets customers choose how they want a product… continue reading
What is a USD File? 3D Storage, Collaboration, and its Role in the Metaverse
What is a USD file? A USD, or Universal Scene Description, file is a 3D asset format and much more…. continue reading
6 Ways Interior Design Teams are Using 3D to Improve the Customer Experience
Here are 6 ways that interior design teams from major retailers like La-Z-Boy, Joybird, and Design Within Reach are using 3D to improve the in-house interior design experience.
STEP Files Simplified: How to Open, Convert, Edit, and Create
What is a STEP or STP file? A STEP file is a commonly used standard computer-aided design (CAD) file format…. continue reading
Essential Guide to WebAR: Benefits, Challenges, and Uses
Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.
Ecommerce Photography: What It Is, How to Do it Yourself, and How to Hire a Pro
How ecommerce photography can help increase sales, what you need to take photos yourself, and questions to ask if you want to hire a pro.
360 Product Photography Essentials: Equipment, Steps and Tech
Explore the basics of 360 product photography. This guide covers the equipment, how to take the photos and how they can help your sales.
Top WebAR Examples: Retail, Home Improvement and Automotive
Learn by example how different industries use WebAR technology to level up digital content and the customer experience.
Metaverse Content 101: Types, Examples and Creators
The metaverse will usher in a new era of immersive content supported by a robust creator economy. Learn how to create now to engage consumers today & tomorrow.
The Metaverse E-commerce Ecosystem
The metaverse offers opportunities for brands that adopt Web3 habits. Learn what it takes to make it the core of your revenue from examples and pro tips.
Metaverse Marketing Mindset: Opportunities, Strategies, and Challenges
What Is the Metaverse? The metaverse is a network of immersive digital worlds. People socialize, work, and play there, parallel… continue reading
Recent Posts
- 3D Product Merchandising: Benefits, Technology and Examples September 29, 2023
- Retail Insights: How 3D Apps are Streamlining Lead Qualification with Pre-Purchase Experiences September 8, 2023
- Product Configurator Examples: Benefits, Types, and Innovative Solutions July 31, 2023
- 5 Reasons Retailers are Consolidating 3D Vendors April 20, 2023
- What is a USD File? 3D Storage, Collaboration, and its Role in the Metaverse March 27, 2023