Get it while it’s hot, hot, hot! Today Moosejaw released the Sweaty & Wet app, an augmented reality experience for iOS and Android built by Marxent Labs. Moosejaw Sweaty & Wet is designed to work with the Moosejaw Summer 2012 catalog.
Here’s how it works:
Why Sweaty & Wet? “We really wanted to take the app experience to another level with Sweaty & Wet. Last year’s X-Ray Campaign let you see through our model’s clothes. Sweaty & Wet goes further by letting you pose wherever you are with your favorite sweaty model” says Creative Director, Gary Wohlfeill. “Oh, and you also get to spray them down with water. For us, it seems to be exactly what AR was invented for.”
Want to know how we did it? Contact us and we just might tell you.
Marxent [We think it could be a little of both] In #Retail, AR is for Shoppers & VR is for Biz https://t.co/sNjwm97ZtZ @nikkibaird @forbes #ShopTalk
Marxent Building company #culture 1 awesome story at a time: https://t.co/ZgWpSgs848 HT: @gaberiella_ @megrene818 @KRiviello @BadSEOJoe @joebardi
Marxent If you think you can only use #VirtualReality with a headset - think again! #VRwithoutaHeadset… https://t.co/IJqmJvIpRV