In conjunction with Cornerstone Brands and Ballard Designs, Marxent Labs is pleased to announce the Ballard+ Catalog Companion App, powered by VisualCommerce®. (Update: VisualCommerce is now called 3D Cloud™.) VisualCommerce is a new software service from Marxent Labs that uses Augmented Reality and mobile image recognition technology to bridge the print and digital experience for multichannel catalog shoppers.


Ballard+ is the first tap-tap-buy experience for print catalogs. The Ballard+ Catalog Companion App for iPhone and iPad combines the proven impact of print direct marketing with the ease and fun of mobile commerce.


Mobile checkout for print catalog shopping is here. Ballard+ runs on VisualCommerce®, a new software service that uses mobile image recognition and IBM WebSphere integration to seamlessly link every single item in the Ballard Designs print catalog to e-commerce.


Ballard+ Catalog Companion App powered by VisualCommerce® from Marxent Labs on Wistia.


Ballard Designs circulates over 55 million catalogs per year. has over one million unique visitors per month and was recently named an Internet Hot 100 company by Internet Retailer. VisualCommerce® is a product of venture-funded start-up Marxent.