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Mashable

Augmented Reality App Lets You Wet Models’ Clothes

After the success of last year’s digital X-ray experiment, which allowed users to see through the clothes of models in… continue reading

Technabob: IKEA brings x-ray vision to its catalogs

The IKEA Augmented Reality app has been all abuzz in the multichannel retail community.  Technabob gets it right. Augmented Reality… continue reading

Detroit app developer part of exhibit at GOP convention

Beck Besecker will represent Marxent Labs of Detroit at the entrepreneurship expo that is a part of the “Opportunity: What is Working”… continue reading

Amid lofty ideas on job creation, startups show off real deal

Entrepreneurs — how to train them, motivate them and keep them — blossomed as a key theme during a luncheon… continue reading

TechCocktail: Making Augmented Reality sexy for retailers

When Marxent Labs was commissioned to make an Augmented Reality app everyone would talk about, models in their underwear was an obvious… continue reading

Marxent Labs wants to see AR everywhere

Detroit-based Marxent Labs is a magician’s workshop of visual trickery, where a team of developers will create a custom Augmented Reality app,… continue reading

Bret Besecker ’93 puts the smart in smartphone

Innovative risk-takers, entrepreneurs, and high achievers, like Bret Besecker ’93, think outside of the box to make the smartphone even… continue reading

Marxent CEO Beck Besecker joins inStream board

inStream, a leading provider of intelligent marketing solutions, today announced the appointment of Beck Besecker to its board of directors…. continue reading

VIDEO: Augmented Reality Event (ARE2012) ABC7 interview

Barry Besecker, Marxent CTO, talks about augmented reality and creative marketing at ARE2012, the Augmented Reality Event. Besecker was at… continue reading

Marketing & Entertainment App Developers

Entrepreneur Profile – Marxent Labs Augmented Reality

Brothers Beck Besecker and Barry Besecker, both veterans of the retail marketing world, founded the company in June. CEO Beck… continue reading

Apps utilizing Qualcomm’s Augmented Reality SDK

The Moosejaw X-ray app from Marxent Labs is featured in this CES demo of augmented reality apps that are utilizing… continue reading

VIDEO: Augmented Reality Applications Explained

The Marxent X-ray Reader is featured in this video about augmented reality applications from the WSJ’s AllThingsD, recorded at Qualcomm’s… continue reading