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What does the “Firefox Reality” AR/VR browser mean for retailers?

What does the “Firefox Reality” AR/VR browser mean for retailers?

Mozilla, the not-for-profit developer community behind the popular Firefox Web browser, is trying its hand at developing a new product specifically for Augmented and Virtual Reality hardware. It’s called “Firefox Reality,” which Mozilla describes as...
Marxent’s MxT Tracking vs. ARKit: A Q&A with Dr. Ken Moser, PhD

Marxent’s MxT Tracking vs. ARKit: A Q&A with Dr. Ken Moser, PhD

Apple’s ARKit SDK has been a big hit among developers, including those here at Marxent. The software is stabile, well-designed, and makes it much easier to build Augmented Reality applications for the iOS platform. But if there’s one knock on ARKit,...
ARKit apps and the holiday shopping season

ARKit apps and the holiday shopping season

Furniture retailers are getting into the holiday spirit Augmented Reality and Virtual Reality continue to disrupt traditional retail. With the Black Friday fast approaching, furniture retailers are embracing these new technologies as a way to wow customers and...
ARKit, ARCore, and the future of Augmented Reality

ARKit, ARCore, and the future of Augmented Reality

The Augmented Reality revolution is here! It’s a brave new world for retailers scrambling to keep up with the pace of change. Augmented Reality (AR) and Virtual Reality (VR) are infiltrating the mainstream, and merchants are experimenting with new technologies to see...
9 things to know when building for ARKit or ARCore

9 things to know when building for ARKit or ARCore

What’s the ARKit fanfare all about? The launch of Apple’s ARKit software, which makes it easier for developers to create AR applications that fully harness the iPhone’s hardware, motivated several top retailers to up-level their investment in AR and...

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