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Macy’s CEO Jeff Gennette Q&A – Code Commerce 2018

Macy’s CEO Jeff Gennette Q&A – Code Commerce 2018

Macy’s CEO Jeff Gennette paid a visit to Recode’s Code Commerce event for a Q&A session with CNBC reporter Courtney Reagan. The lively discussion touched on many aspects of Macy’s transformation of their retail technology, including the new...
Infographic: How is Augmented Reality impacting Ecommerce UX?

Infographic: How is Augmented Reality impacting Ecommerce UX?

How much faster is Apple’s ARKit apps when paired with Marxent’s MxT Tracking? See for yourself:  To learn more about Marxent’s Augmented Reality with MxT Tracking, check out the all-new marxent.com.
What does the “Firefox Reality” AR/VR browser mean for retailers?

What does the “Firefox Reality” AR/VR browser mean for retailers?

Mozilla, the not-for-profit developer community behind the popular Firefox Web browser, is trying its hand at developing a new product specifically for Augmented and Virtual Reality hardware. It’s called “Firefox Reality,” which Mozilla describes as...
Marxent’s MxT Tracking vs. ARKit: A Q&A with Dr. Ken Moser, PhD

Marxent’s MxT Tracking vs. ARKit: A Q&A with Dr. Ken Moser, PhD

Apple’s ARKit SDK has been a big hit among developers, including those here at Marxent. The software is stabile, well-designed, and makes it much easier to build Augmented Reality applications for the iOS platform. But if there’s one knock on ARKit,...
ARKit apps and the holiday shopping season

ARKit apps and the holiday shopping season

Furniture retailers are getting into the holiday spirit Augmented Reality and Virtual Reality continue to disrupt traditional retail. With the Black Friday fast approaching, furniture retailers are embracing these new technologies as a way to wow customers and...

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