All AR Blog Posts

Augmented Reality is a game changing technology that is poised to change the way people interact with their devices.
All Posts
Firefox Reality

What does the “Firefox Reality” AR/VR browser
mean for retailers?

Mozilla has announced "Firefox Reality," a new browser built specifically for Augmented and Virtual Reality applications. So retailers need to take notice, right? Not really.

Reimagining Retail

Reimagining Retail: The Customer’s
Incredible 3D Experience

Welcome back to Marxent's video series exploring 3D product strategy. In this episode, we explore how 3D products factor into the future of the customer journey.

Intel’s Augmented Reality glasses disappear! |
The In Reality Podcast

Marxent's In Reality Podcast features industry news, commentary, and perspective from AR/VR veterans and experts.

Iron Triangle

Our 3 Biggest Challenges: The Iron Triangle
and 3D Product Strategy

Welcome back to Marxent's video series exploring 3D product strategy. In this episode, we take an in depth look at the "Iron Triangle" of software development.

Fireside chat with Dr. Ken Moser, PhD |
The In Reality Podcast

Marxent's In Reality Podcast features industry news, commentary, and perspective from AR/VR veterans and experts.

Amazon

What does Amazon know that you don’t?

Welcome to the first edition of a new video series that will explore in detail what it takes to launch a successful 3D product strategy.

CNBC: Macy’s Virtual Reality push unveiled at Shoptalk

CNBC's Courtney Reagan reports the highlights of her interview with Macy's CEO Jeff Gennette at the Shoptalk Conference, including the company's big push into Virtual Reality.

Macy’s, Inc. partners with Marxent to launch in-store Virtual Reality furniture shopping

Macy's in-store Virtual Reality furniture shopping experience scales to 60 locations this year.

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