Welcome back to the In Reality podcast, covering all things Augmented & Virtual Reality. In Reality features industry news, commentary, and perspective from AR/VR veterans and experts.
In Reality is co-hosted by Marxent’s Joe Johnson and Joe Bardi. Johnson is the Creative Director at Marxent, and has been in the AR/VR industry for four and a half years following a stint on Microsoft’s Office UX team. Bardi is Marxent’s Senior Content Strategist, and has been in the industry for a year, after having spent more than a decade in print and TV media.
In this week’s episode, we’re talking the just-announced Google ARCore platform. Google’s answer to Apple’s ARKit will add markerless AR functionality to a wide range of Android devices starting this winter — even if that means the death of Tango. But will ARCore be enough to halt Apple’s AR momentum, even as this year’s iPhones are rumored to be making AR a key feature?
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Marxent Via @NextRealityNews, @Snapchat sells advertisers on #AugmentedReality with new e-commerce features: https://t.co/gEsCrQO7am
Marxent RT @FutureStores: Visual commerce has been growing in popularity thanks to social media platforms such as @Pinterest and @Instagram. Howeve…
Marxent Via @TheNewEconomy, #AugmentedReality will change how retailers engage with consumers: https://t.co/NXUnOYi96r