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Snap’s IPO, Cochella’s AR/VR plans and more

What We're Reading

Welcome to another edition of What We’re Reading, Marxent’s weekly series featuring staff members highlighting the best articles, videos, music and more they saw over the prior 7 days. This week, those finds included stories from the Vulture, Tech Crunch, The New York Times and many more. Up first, it’s …

The Best Thing We Read This Week …

Ever wished you could see light moving through a room? Impossible, you say. Not with this amazing camera system that renders light at a trillion frames a second. That’s trillion with a T. Marxent Product Manager Vince Kilian calls it, “The most fascinating thing I’ve seen in a long time” — and he sees quite a bit. “A camera capable of capturing a trillion frames per second? That means we can watch light pass through and around objects! Behold…. femto-photography.”

There’s a fascinating Ted talk on the subject, as well:

Marxent In The News …

NVidia Living Room Story

“Furniture shopping has traditionally had two major limitations: inventory and imagination. … Thanks to advances in artificial intelligence and machine learning, that’s changing.” So writes NVidia’s Tony Kontzer, in a piece about using VR to simplify your next living room makeover. Kontzer spoke to the aforementioned Vince Kilian about how Marxent is creating a more emotional connection between consumers and the shopping experience. “I imagine a world where these types of experiences are in high demand and take off,” he says.

But wait, there’s more …

David Letterman

 

TV icon and former host of The Late Show with Stephen Colbert, David Letterman resurfaced this week for a wide-ranging interview with Vulture. The conversation is about as freewheeling as Dave’s post-retirement beard, and touches on the state of late night TV, what Dave’s been up to during retirement, and his exhaustive take on a certain NY businessman who has been elevated to Leader of the Free World. This is a must read, especially if you were a Letterman fan back in the day.

Snap, the parent company of SnapChat, issued their I.P.O. this week, promptly setting high bar for any tech company that wants to follow them to Wall Street.

Project Manager Patrice Hall enjoyed reading through, “VR, AR, and MR: Designing the new reality experience,” from the In Blog. “It’s a unique view of the evolution of UX to an emphasis on experience and understanding consumer behavior,” she explains. “Fits well with the approach we’ve been taking.”

As if reality at the Coachella Valley Music and Arts Fest wasn’t augmented enough already, the California mega-fest will be adding a cool AR component to its VR experience for 2017.

HR Manager Megan Gray found herself engrossed in the Wall Street Journal’s report What Tech Employees Want. The answer: Everything, of course.

This year’s Mobile World Congress was loaded with VR demos. Digital Trends picked these as the craziest ones they saw.

Cut the cord: Wireless virtual reality dominated at the 2017 Game Developers Conference.

The NBA will soon begin using VR to train its referees. Hopefully, the zebras will get along better with the digital versions of Boogie Cousins and Draymond Green.

Google’s algorithm is lying to you about onions, and this guy is sick of taking the blame.

The vending machine revolution is here, and it’s only a matter of time before you buy gold, prescription drugs or human DNA — among other items.

Is Niantic planning AR glasses for Pokemon Go? The eyes have it!

And Finally …

This giant furry guy really knows how to shred

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